The Right Hand

By Ari Zelmanow

Think Like a Detective to be a better researcher



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The Right Hand
“You know my method. It is founded upon the observation of trifles.” Sherlock Holmes in The Boscombe Valley Mystery
There are parallels between research and detective work. Both seek to establish the truth through a trail of evidence with the aim to arrive at a solution. Both are high-stakes. Most importantly, both operate in a world of uncertainty and must revise existing predictions or theories given new or additional evidence.
This week, discover how to be a better researcher by Thinking Like a Detective.

A detectives primer on investigating Jobs-to-be-Done
The ABCs of Thinking Like a Detective in UX and Product Research
Ari Zelmanow
Think like a detective to understand your customers in context.

There are four things to remember.

1. People

People are your customers. This could be a persona. It could be an ICP.

Regardless, it needs to be defined so that someone else could identify the same person.
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Ari Zelmanow
Ari Zelmanow @zelmanow

Elevating UX research and insights teams to their rightful place as trusted advisors to business leadership.

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