The Right Hand

By Ari Zelmanow

The Right Hand - Issue #6



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The Right Hand
It’s time for another issue of The Right Hand! Thanks for your continued support.
Why is this newsletter called The Right Hand?
In the book and series Game of Thrones (GoT), The Right Hand was an important advisor to the King (or Queen). The monarch commonly turned to them for counsel when they were making important decisions.
But where did the Hand come from?
In GoT, during the Conquest of the Seven Kingdoms by House Targaryen, King Aegon I Targaryen proclaimed his half-brother, Orys Baratheon, to be “my shield, my stalwart, my strong right hand.” And with that, Orys is regarded to have been the first Hand of the King.
Insights teams (UX research, market research, and consumer analytics) are The Right Hand of the businesses they serve.
Take your rightful place. Don’t deliver data. Don’t deliver insights. Deliver counsel.
What’s new?
Check out this week’s issue of The Right Hand.
Again, you are getting a first look at an essay I am publishing this week. And why shouldn’t you—a subscriber—not get the first look? I appreciate you.
I always value thoughts and feedback.
The best compliment you can give me is to share this.

Micro Essays and Articles
Micro Essays and Articles
Apply for a UX research (or any) job using investigative research
Taking a spray and pray approach to apply for jobs is ineffective. 
Clicking “apply” without reading the job description, not aligning your resume to the role, or not doing any homework on the company or role wastes your—and the HR recruiters—time.
There is a better way to apply for jobs.
The Investigative Research Method is SIMPLE. 
SIMPLE is defined as:
  • S - Surveillance - Survey the landscape and get the necessary background and context.
  • I - Identify - Identity parameters and people.
  • M - Map - Map out the connections.
  • P - Present the case - Develop and present a story about how you can solve their problem.
  • L - Learn - Learn from an early MVP.
  • E - Execute - Have a bias for action and keep iterating.
The SIMPLE approach in applying for jobs looks like this:
Conducting Surveillance begins with reading, and re-reading, the job description you are applying for. Cross-reference this against similar roles on Indeed and LinkedIn.
Next, Identify the most important things listed in the role. Spend time understanding what they are asking and why.
Are they asking for qualitative skills? Quantitative skills? Why? What is being asked of the job performer?
At this point, you should have identified the most important parts of the job. Map the most important parts of the job to the skills and competencies in your resume. 
Present the case showing how your experience solves the problem(s) the company has. Use the updated data in your resume as evidence.
Apply for the job. Learn from new data and feedback in the process, i.e. # of rejections, # of interviews, new job postings you come across, etc.
Continue to Execute by applying what you learned to apply for other roles. Or, celebrate that this works after landing your dream role.
Using an evidence-based approach to applying for jobs is an effective way for you to land your next role.
Research repositories are where research goes to die.
Research repositories are where research goes to die.
Trying to hit good business outcomes without research is like trying to hit a piñata blindfolded.
Trying to hit good business outcomes without research is like trying to hit a piñata blindfolded.
Ari Zelmanow 🇺🇦
"I think it's important to realize that when two opposite points of view are expressed with equal intensity, the truth does not necessarily lie exactly halfway between them. It is possible for one side to be simply wrong."

— Richard Dawkins
"Think Different" is Bad Advice
How Implicit Brand Equity Drives Market Share
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Ari Zelmanow
Ari Zelmanow @zelmanow

Elevating UX research and insights teams to their rightful place as trusted advisors to business leadership.

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