Why did Facebook, Twitter, Instagram, Snapchat all get popular? Why did their clones slowly die off after brief flashes in the pan?
Eugene Wei provides an in-depth model for thinking about how social networks start and grow. Drawing countless analogies between social capital and traditional capital, Wei challenges you to think about the inevitability of social media and our like-driven society.
It’s a long article, but it’s worth dedicating some time to thinking about how and why things look the way they do in this moment.