Preference is localized. Existentially, we prefer to bond with the particles within our skin-bag. Regardless of how hard our heart beats for another, it must beat inside its cage. If it chooses to leave …it shall no longer beat. Globally, humanity has run a subliminal experiment proving that preference has its highest influence within small trust groups. I prefer the company of my friend to a stranger’s. Companies would more readily hire through a recommendation. Recommendations are employed by “big tech” sell you new you may need, based on your prior preference. This is the positive side of preference. But you know, my dear reader, positivity cannot survive on its own — for every beautiful embroidery has an ugly under-face. This makes me wonder about the big stuff; the troublesome stuff.