why i lost it on twitter

#12・
13

issues

The Diary of a Social Media Manager
Issue #12 • View online
Dear Diary…
What a week… In case you missed it, I lost it on Twitter over a robot, social media managers everywhere had a ton of new cultural references to add to their IG captions (thank you CLB) and Amazon Prime sponsored YET ANOTHER incredible TikTok campaign (if you want inspo for how brands can make waves on TikTok - look no further).
And in the middle of all of that, I’m taking a stand on all the important issues 👇

WorkInSocialTheySaid
you can’t hurt a social media manager. we’re in pain 24/7.
So, with that in mind: let’s get ready ready, let’s get ready ready, let’s get ready to rumble….
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If you, like me, have no time to keep up with what on earth is going on in the world of social media, checkout Geekout: The Ultimate Newsletter for Busy Social Media Managers, every Friday.
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YOUR BURNING QUESTIONS ANSWERED 🔥
Straight from my DMs and in to your inbox…
You wouldn’t believe how many questions flood in to my inbox each week. And honestly, most of the time, they’re things that I also want to know the answer to! Luckily, someone out there has our back…
sends another silent prayer to the social gods
So, here are the questions that most frequently appear in my inbox and their answers on a postcard. This week? It’s how to organise your time to effectively manage multiple accounts and whether you should buy followers…
For the last time, the answer is always no, smh.
But if anyone still needs convincing coughcoughclientscough then the proof in the pudding is here 👇
Might start setting this as my zoom background...
Might start setting this as my zoom background...
HOT GOSSIP 🔥
When the tweet hits the fan…
I don’t know about you but this (now infamous) tweet had me HOWLING 👇💀
But word on the street is that the PR team weren’t too happy and had the tweet removed for causing too much of a stir, leaving the social team reeling that their best work now sits in the archive of “tweets that were deemed too dangerous for unknown reasons”…
MUST FOLLOW ACCOUNTS 📱
The TikTok cavalry is here…
If keeping on top of TikTok trends is just another thing to add to your never-ending list then @wavewyld is one to follow…
It’s not extensive by any means, but she pretty expertly breaks down some of the top trends to give you an idea of which ones might be worth your time… You know, all that time you have spare
THE REALITY OF BEING AN SMM 💼
Every week, social media managers (anonymously) spill the beans…
Tell us a little about you and your role!
I work for a large company with a very small marketing budget- i’m a one man social band with a lot of work to do! I manage the organic content for all our social channels but alongside that I also support on wider marketing campaigns including (but not limited to) paid social, emails, copywriting, e-commerce and graphic design. It’s a lot!
Favourite thing about working in social?
I think that you get some of the best understanding of the customer by engaging with them on social. You get instant feedback and I love that I’m able to sit in meetings and advocate on behalf of the customer: you don’t realise how much you’re taking in from comments and DMs until you hear yourself being able to (usually pretty accurately) predict sentiment.
Least favourite thing about working in social?
I sometimes find it really hard that the work that we do is so visible. If I make a mistake on social, the entire business knows about it. That’s a lot of pressure to deal with 24/7.
Top tip
Find yourself a good community of social media managers online - especially if you are a one man band! It can be so easy to think that you’re the only one dealing with these challenges. But I can promise you that you’re not!
CONFESSIONS FROM THE DMs 🤫
Hands up if you’ve ever felt personally victimised by a sunday morning message…
BEST JOBS IN SOCIAL… 💻
Some opportunities are just too good to miss!
JOBS BULLETIN BOARD
THAT’S IT. THAT’S THE TWEET 👏
And the Best #BrandTwitter moment goes to…
Those numbers speak for themselves...
Those numbers speak for themselves...
AAAAAND TWEETS TO MAKE YOU LOL 👍
My favourite #MarketingTwitter moments this week….
G
Instagram down again? the only ones who never disappoints me #instagramdown https://t.co/myHoZhgq5y
Hi there, it’s Sage
For every weird DM you send to a brand, there's a traumatized social manager that has to read it
THE ‘A’ MEME 👑
Your favourite meme of the week
And there we have it. You, me and a bucket of memes. Tune in next week, I’ve got something exciting to spill…
Remember, my DMs are always open. Send me your secrets and confessions, or just let me know a little about you and your life as a social media manager. I’ll keep it all safe. Before publishing it on the internet, of course.
Work in social they said. It’ll be fun, they said.
Peace out ✌️
xoxo
OH, AND ONE LAST THING…
Follow me 📱
If you love memes, follow me on Instagram and Twitter for more.
Spill your secrets 🙊
If you’ve got gossip, confessions or want to share the realities of being a SMM, reply to this email or DM me on Instagram.
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