THE REALITY OF BEING AN SMM 💼
Every week, social media managers (anonymously) spill the beans…
Tell me a little about you and your role
I’ve been in social for 7+ years (!!) for a bunch of different brands and I’m currently Sr. Social Media Manager for an established wellness company in NYC.
Favourite thing about working in social
Coming up with memes. I pinch myself sometimes that I get paid to conduct meme-storms where we just brainstorm memes for an hour.
Least favourite thing about working in social
Everyone thinks they can run social because they have an Instagram.
Your top tip
There’s nothing that impresses higher ups more than aggregating all the impressions in a report. Had a post perform poorly in terms of engagement? No problem! Put the impressions down.
If you’re interested in sharing your experiences as a SMM, please reply to this email or DM me on Instagram.