Tell me a little about you and your role
Currently, I am a Marketing Manager at a healthcare staffing company. Previously, I was the social media manager for an SVP of a profitable internet company. In that position, I learned how to take on a different voice as I had to post as her on her accounts. I also traveled two times out of the year to annual events which required me to follow her around behind-the-scenes, on stage, behind the stage, photograph celebs, etc.
It was very fast-paced at times. I like the excitement of working with deadlines and under pressure. In order to succeed in social, you must be a leader, not a follower. You also have to pay strong attention to detail. If you put up a post and neglect to tag the correct person or not tag at all, you’re missing the mark on the main objective of social media.
What’s your favourite thing about working in social?
It’s fun! It’s great to connect with people all over the world. It’s also addicting- collecting all the likes and comments in a single post. It’s also always evolving, which makes it interesting. It keeps me on my toes and reminds me to never get comfortable in my role.
What’s your least favourite thing about working in social?
I love what I do, but I hate that I always find myself working, even on my “days off.”
Don’t let anyone tell you you can’t do it without experience. When I started my social media career back in 2014 at a former internship, a business owner said I can’t get a job in social media without experience. Fast forward a few months, I landed my first social media gig with a local agency. She hired me because she followed me on Twitter. My piece of advice, never listen to naysayers. Follow your own path, and trust your gut.