THE REALITY OF BEING AN SMM 💼
Tell me a little about you and your role
I run my own content marketing agency where I help women small business owners grow their influence and earnings on social media. I offer white-glove done-for-you services, so I handle everything from developing each client’s strategy for social media to creating their monthly content plan, creating the actual content (including designing graphics, writing captions, and editing their reels 😩), plus scheduling their content to post and responding to comments. You know, all the things.
What’s your favourite thing about working in social?
My favorite thing about social is the storytelling aspect and the way it forces brands to truly be inventive, innovative, and creative in their marketing. You can’t just SELL straight out on social media. You really have to study your audience and find angles that appeal to them to truly gain their trust so they can LOVE your brand before they actually buy into it. As someone who once had dreams of being a journalist, creating content for social media is the second best thing when I’m able to work with clients who let me put my natural storytelling skills to work.
What’s your least favourite thing about working in social?
I have always been the type of person who is a bit of a jack-of-all-trades so I naturally take it upon myself to learn all of the many hard and soft skills it requires to successfully manage social media. BUT never in my wildest days did I ever imagine Social Media Managers would ever be expected to actually manage all of the moving parts of social media on our own. We’re expected to be graphic designers, copywriters, video editors, strategists, and everything in between, yet many businesses refuse to see the value in what we do and will often choose to hire an intern or force someone who isn’t qualified to run their social media instead of hiring an expert to do it. It’s a huge contradiction that I find so frustrating.
There’s no better time than NOW to start freelancing in social media. Even if you have a full-time job you LOVE, if you want to make some extra cash, there are so many small businesses popping up every day who need skilled people to help them run their socials (and are willing to pay for it!). Start building a brand for yourself as a social media expert online and give yourself the job security of knowing that, if 2020 ever repeats itself again, you have your own brand and business to fall back on 😉