THE REALITY OF BEING AN SMM 💼
Every week, social media managers (anonymously) spill the beans…
Tell us a little about you and your role!
I’ve been working for two decades with brands, online and off. 11 years working in social at all levels, from CM/blogger to director, in-house and agency side.
Favourite thing about working in social?
Bringing together so many disparate parts of a business, many of whom have never sat together in a room before, to bring about change and show them the impact their work has on social and vice versa.
Least favourite thing about working in social?
The negative impact social has had on people and society, and whether it’s a net positive or negative.
Make the time to learn marketing strategy (and how social and other channels fit in). Learn everything you can about business, the language of the boardroom and how to translate what you do in those terms, especially when fighting for more budget/resource). Set boundaries, being ‘always on’ is not sustainable in the long term. Realise your worth, don’t work anywhere awful.
You’ll always need a good amount of platform knowledge but don’t waste time trying to keep up with every change/feature/quirk of every platform. You’ll never get there, as there are armies of developers constantly working on new stuff and new platforms emerging all the time. Best practice constantly evolves. Even if you did somehow manage it, you’d be taking your eye off other more critical tasks and eating up your energy. Don’t get drawn into that game. Understand what your brand/client is really trying to achieve and then (only then) go out and find the best ways to do it.
If you’re interested in sharing your experiences as a SMM, please reply to this email or DM me on Instagram.