I’m continually amazed how often I’ll think the other person knows what I’m talking about, only to find out my message has not come across. I could get frustrated when people have questions about things I think I’ve already made clear. Far more productive, however, is to figure out how to share key messages more often.
When I worked at Blendle, I had 3 channels I would use: the All Hands gathering (where teams present plans over drinks), a weekly product update for employees (by email), and the team meetings I attended. For me, it sometimes felt repetitive to share the same update, but that was seldom the case for those listening.
Over-communication can be especially useful in crisis situations, to get everyone focused and moving in the same direction. But it’s helpful anytime. Repetitive communication reassures people they’re on the same page, so everyone can do their work with more focus and less stress.
Better to communicate repeatedly and carry out the work once, than the other way around.