Make sure you tell your friends and family so they can make a big deal of your big deal. My husband often points out that I’m great at marketing outside of the house and bad at doing it inside. Celebrations require more than one happy face in the room, so if you are lucky enough to have a bubble, make that bubble part of your book fete.
Virtual book launches can’t be exactly like the physical ones (and they shouldn’t be). Just as there are elements of an in-person book launch that cannot be replicated, the same can be said of virtual ones. Invite the fans who would never have been able to attend in person. Give out prizes for the person who Zooms in from farthest away! Have fun with those backgrounds and filters.