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What's on Weibo - Trending 04.21.16

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Trending Today: This is the week of Papi Jiang. Or actually, this is the year of Papi Jiang. This pop
 
April 21 · Issue #4 · View online
What's on Weibo
Trending Today: This is the week of Papi Jiang. Or actually, this is the year of Papi Jiang. This popular Chinese vlogger uploaded her first video in October of last year. Just five months later, she is followed by millions and earns serious cash. Papi Jiang is China’s Weibo superstar. At a Beijing ad auction today, one company paid the staggering amount of 22 million RMB (3.4 million US$) for one Papi Jiang video ad. The online celebrity also made headlines earlier this week, when she was reprimanded by censors for her ‘vulgar language’. Read our latest story on China’s booming cyberstar economy and all about Papi Jiang. 
Best,
Manya Koetse (What’s on Weibo editor)

Weibo Superstar Papi Jiang
Weibo Superstar Papi Jiang
China’s Booming Cyberstar Economy: Papi Jiang Video Ad Auctioned for 22 Million RMB (3.4 M$)
Papi Jiang: “I’ll Watch My Words”
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