One of the biggest factors that separate successful freelancers from the ones who struggle is proactivity.
Want a cheat code for freelancing?
Let’s take a closer look at the definition of proactive.
Acting in advance to deal with an expected difficulty; anticipatory.
In other words, offense is the best defense. Now that we have the definition out of the way, let’s take a look at some ways you can be more proactive today:
1) When pitching, add your availability to the email and include specific dates and times.
Better yet, prepare with your availability with Calendly.
You’d be surprised at how many freelancers don’t do this. They just end the email with “looking forward to connecting” or “Send over a few times that work best”.
You’re the one pitching and trying to stir up some work. Make it as easy as possible for the client to get in touch with you.
2) Want more work? Send current or past clients a short note letting asking them for introductions to other clients. Word of mouth is one of the best ways to grow your client base fast.
Word of caution: This only works if you’ve done excellent work and/or have a good relationship with the clients you’re asking referrals from.
Here’s an example of an email I sent to a former client of mine: