When was the last time you created something just for the sake of creating?
Whether you’re a freelance writer, art director, videographer, or something else entirely when was the last time you made something just for yourself?
Not for sale or for a client pitch.
Just for yourself, for your own pleasure, and your own creativity.
I know, I know. Stay with me.
It’s hard enough to balance all of your marketing, sales, client onboarding, and ya know, actually doing the freelance work. Why add another task to the list?
It’s important for freelancers, especially those in creative industries, to make time to create for creation’s sake.
We use creativity to feel good about ourselves. Creativity builds up confidence and self-esteem (not the same things, surprisingly) so we can grow.
We use it to work things out in our heads. Creative activities — no matter what they are — free up space in our heads so we can spread a problem on the tablet and take it apart with elbow room. In other words, they give us a new angle for problem-solving.
Finally, we use it to escape. For a little while, creativity is a distraction tool or avoidance strategy, letting our emotions temper.