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Web Gems 17 / Free the animals 🦁

The redesign of the boxes, now on U.S. store shelves, retains the familiar red and yellow coloring an
Web Gems by WellsBaum.blog
Web Gems 17 / Free the animals 🦁
By Wells Baum • Issue #17 • View online
The redesign of the boxes, now on U.S. store shelves, retains the familiar red and yellow coloring and prominent “Barnum’s Animals” lettering. But instead of showing the animals in cages – implying that they’re traveling in boxcars for the circus – the new boxes feature a zebra, elephant, lion, giraffe and gorilla wandering side-by-side in a grassland. The outline of acacia trees can be seen in the distance.
This is the first significant redesign since Nabisco launched the crackers in a 1902 partnership with the now-defunct Ringling Brothers and Barnum and Bailey circus.
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