The redesign of the boxes, now on U.S. store shelves, retains the familiar red and yellow coloring and prominent āBarnumās Animalsā lettering. But instead of showing the animals in cages ā implying that theyāre traveling in boxcars for the circus ā the new boxes feature a zebra, elephant, lion, giraffe and gorilla wandering side-by-side in a grassland. The outline of acacia trees can be seen in the distance.
This is the first significant redesign since Nabisco launched the crackers in a 1902 partnership with the now-defunctĀ Ringling Brothers and Barnum and Bailey circus.
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