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Web Gems 17 / Free the animals 🦁

The redesign of the boxes, now on U.S. store shelves, retains the familiar red and yellow coloring an
Web Gems by WellsBaum.blog
Web Gems 17 / Free the animals 🦁
By Wells Baum • Issue #17 • View online
The redesign of the boxes, now on U.S. store shelves, retains the familiar red and yellow coloring and prominent ā€œBarnum’s Animalsā€ lettering. But instead of showing the animals in cages – implying that they’re traveling in boxcars for the circus – the new boxes feature a zebra, elephant, lion, giraffe and gorilla wandering side-by-side in a grassland. The outline of acacia trees can be seen in the distance.
This is the first significant redesign since Nabisco launched the crackers in a 1902 partnership with the now-defunctĀ Ringling Brothers and Barnum and Bailey circus.
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