Petco voice experiences
Petco partnered with Alpine.AI to build Alexa skills and Google Actions for their PetCoach experience
with the intention of leading the way in pet health and wellness questions.
Why voice integration for brands is more important than voice search
A case for voice integration for brands
to elevate to magical status. Research questions but not for the SEO, but to take the problems that can be voice-solvable and create your “magic” moment. I recently emphasized in one of our daily briefings
that branding in voice it’s going to be the biggest challenge for brands since the internet. Mainly because of the paradigm change in strategy required.
Voice commerce considered next retail disruptor
Despite its title, I put this article
into branding because it dives into why brands need to look into voice combined with mobile in a mobile-first, voice second approach. Suppliers seem to understand voice-activated shopping appeal is growing, but many companies are unsure about where to start with a voice strategy.