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Georgia passes a "hands-free" law while driving 👏 and The case for a gender neutral AI- Issue #10

This week: sonic identity, a curious tip for podcast promotion, first state to pass a "hands-free" la
Georgia passes a "hands-free" law while driving 👏 and The case for a gender neutral AI- Issue #10
By Mari from VoiceFirst Weekly • Issue #10 • View online
This week: sonic identity, a curious tip for podcast promotion, first state to pass a “hands-free” law and the case for a gender neutral AI.
Every day, we release a short sized audio with commentaries and discussions on a topic on voice technologies. The theme might vary from coming events to Apple next big thing to answers for questions that we receive. Give it a try in any major podcast platform, in Alexa flash briefings or in Google Assistant by saying “Ok Google, talk to VoiceFirst Weekly”.
We appreciate your feedback! As we reach the mark of our 10th issue, we would like to know from you what articles are more interesting and what themes we could include more in the newsletter. Contact us through Twitter @voicefirstlabs or by email to mari@voicefirstweekly.com or nersa@voicefirstweekly.com.

ConnectedCars: Georgia passes law against the use of phones while driving
On July 1st, Georgia state passed a “Hands-Free Law” that it appears to prohibit drivers from physically contacting the device unless parked. I’m sure other states will follow and inevitable more voice activated functions for connected cars will be used: texting, searching for directions in a map and for avoiding that song, that it’s in your list, but you always skip it.
 Georgia Law Discourages Any Smartphone Use by Drivers - The Atlantic
The push for a gender neutral AI
We have said before that we think people will assign personalities and gender to voice assistants: wherever there’s voice, there will be anthropomorphic assumptions made by humans. So, at first it might seem counterintuitive that we are showcasing this article about gender neutral AI. We are. Read it, and send us your comments, what do you think about gender neutral voice assistants?
The Push For A Gender-Neutral Siri: NPR
Why sonic identity matters for marketers today
You can close your eyes, but you can’t shut your ears. What are the six dimensions of sound and why it’s a powerful storytelling medium is what this article is answering. What are the tools marketers can use to tell a really phenomenal story through audio that, frankly, you cannot do in any other medium? 
Building A Brand Voice
Promoting your podcast
This one turned out to be curious. One line of code to add to your site and promote your podcast. Try it!
The most effective Apple-specific podcast promotion tool we’ve ever seen
Resources
 Jovo: Build Alexa Skills and Google Actions
Quote of the week
This is why utterance is magic. Words do have power. Names have power. Words are events, they do things, change things. They transform both speaker and hearer; they feed energy back and forth and amplify it. They feed understanding or emotion back and forth and amplify it.
Ursula Le Guin
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Mari from VoiceFirst Weekly

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