on smart speakers global shipment statistics reveal that Amazon has a number of about 4 million units in first quarter of 2018. However, it’s losing market share as Google saw a growth of 709% and new vendors are dominating Chinese and Korean markets. We might see Apple Siri’s rise as well, as reportedly
studying and becoming smarter. What it is clear is that 2018 will see even more fragmentation of the market and probably more wearables emerging too.
This is partly as a result of strong growth in the Chinese market for smart speakers where both Amazon and Google are currently absent. Alibaba and Xiaomi are leading the way in China and their strength in the domestic market alone is proving enough to propel them into the global top five.
David Watkins, Strategy Analytics Director