Despite the title of this article having monetization on it, it’s more sided on how publishers are leveraging voice technologies. When it comes to using voice assistants for news, the focus isn’t on the money just yet. At the BBC, The New York Times, and Evening Standard, the teams are mostly just playing around with the format, because publishers need to understand and be present where their audience is. And that’s the distinction every company needs to make at this time with voice technology: Meeting your audience where they are and stay relevant by becoming the first in the medium.
Great presentation of the research by NYT and BBC on their findings by playing out content strategies with their audiences in voice platforms.