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I Kid You Not Crazy

Vitaliy Katsenelson
Vitaliy Katsenelson
Painting is by my father, Naum Katsenelson
Painting is by my father, Naum Katsenelson
We all played this game when we were kids. You say a number. Your friend tries to demonstrate his knowledge by saying a bigger number. At some point you proudly get to infinity – the largest number of all. Your friend doesn’t blink; he says, “Infinity times a hundred,” then he thinks for a second and spouts out, “Infinity times infinity!” How do you beat that? When assets get overvalued and get into crazy territory, explaining their overvaluation feels like playing this “infinity times infinity” game. But at least, if we line up different crazy valuations next to each other, it is going to be easier to distinguish levels of craziness.
Let’s start with the least crazy of all the crazies – bond-substitute type stocks.
In this example I’ll focus on Coca Cola, but I could have written this about almost any consumer goods company – the likes of Kimberly Clark, McCormick, WD-40, and many others that pay a stable dividend.
Coca Cola has been spreading joy (and diabetes) globally since 1886. It is truly an incredible business: the company makes a concentrate and ships it to bottlers, who put in the hard capital, bottle that syrup, and distribute it to every corner of the world. Coke, in concert with its bottlers, has the best distribution system in the world.
Since bottlers do all the heavy lifting, this business earns a very high return on capital. Coke is one of the most beloved brands in the world (unless you are a Pepsi person). This company has experienced incredible growth over the last century. However, unless Coke gets penguins at the South Pole to consume its fine bubbly, it has run out of new markets to sell into. This is exactly what has happened to Coke since 2010 – its revenues and earnings have stagnated. If you look at its financials, only two things have grown: its dividend (due to an increased dividend payout) and its debt – which has tripled.
Coke is a high-quality company – it can raise prices along with inflation on its namesake product, which is about half of its revenue. It may struggle to do this on other more commoditized parts of its product portfolio, but nobody questions whether Coca Cola will be around in ten or twenty years. Most importantly, investors are convinced Coke will continue to manufacture its 2.6% dividend till the end of time. They are so focused on the shiny object – the dividend – that they are ignoring how much they are paying for this seemingly endless income stream. Mr. Market will let you have Coke today at 30 times earnings.
What happens to Coke’s stock price if interest rates dare to go up? Coke’s 2.6% “infinite” dividend will not be so shiny when interest rates go up a few percentage points. If the 10-year Treasury is yielding 5%, Coke’s dividend will lose its luster and the stock will decline to a valuation multiple with a “1” in front of it. Today, many Coke shareholders are experiencing what behavioral economists call “empathy gap.” They tell themselves, “I am fine even if the stock declines 30–50%. I will stick with getting my 2.6% dividend, which will rise with inflation.” However, when the stock price declines and safe alternatives offer double the yield, they’ll change their thinking – thus the gap.
Side note: Dividends don’t need to be a shiny object that lead you to eventual financial ruin if/when interest rates rise. Just change the sequence of your analysis. Here is what we do at IMA in dividend portfolios: We identify the universe of stocks in the US and other countries that pay stable dividends, but only the ones that are both high-quality and undervalued end up going into the portfolio.
Coke is a lightweight on the crazy spectrum. The degree of crazy will increase with each further example, culminating with smelly, hot air, I promise.
The next one is Tesla. I’ve spilled a lot of ink on this company. I even wrote a series of essays that I turned into a small book (you can get it here). I love my Model 3. Almost three years after I bought it, I still enjoy driving it, and I am not even a “car guy.” We are about to get my wife a Tesla. I like a lot of things about the company.
The stock is a very different matter. An important lesson that many tech investors learned after the bursting of the Dotcom 1.0 bubble in 1999 and the Dotcom 2.0 bubble in 2021 is that there is a difference between a good company with great products and a good stock. The connecting tissue between the two is valuation. The price you pay determines your future return. The price did not matter when valuations were rising. It will when they aren’t.
Tesla arguably has the best EV on the market. Customers love its products. This is not a little thing. Unlike the Detroit Three, the German Three, and the Asian Five, which spend tens of billions on advertising, Tesla has zero advertising budget. Hundreds of thousands of its fanatically loyal customers are its marketing force. Most car companies don’t have that type of goodwill. These billions of dollars of savings Tesla can put into more R&D or lower prices or higher profitability.
Tesla has a market capitalization of a trillion dollars, or roughly equivalent to what the whole rest of the global auto industry is worth. When it was at half a trillion dollars (half an infinity ago), I described its valuation as “discounting a temporal wormhole into the future.” Today it is priced at double infinity.
Let’s move on to the next level of crazy.
GameStop is in the hands of self-described “apes” that are standing for the little man against the corrupt system and are willing to blow themselves up financially while propping up the prices of worthless companies. GameStop is a retailer of packaged games while the world is moving to digital downloads – a tsunami that is going to wash away this brick-and-mortar retailer. At its peak in 2016 the company made $400 million of profit. Its revenue has declined by half since and it is losing money. The apes are pricing this dying relic at a $10 billion market cap. Its valuation is at almost an all-time high, when its financial situation is at an all-time low. Imagine you won a $10 billion lottery. Would you invest it in an imminently melting, money-losing ice cube whose revenues will eventually dwindle to zero?
GameStop makes Tesla look like a value investment. At least Tesla is a company of the future.
Of course, there is another “ape” stock – AMC, the movie theater chain. AMC has often lost money throughout its existence; before the pandemic it made $110 million. Its revenues are down by two thirds since then, while its share count is up 4x and debt is up 5x. Today, after the stock has declined by 50%, you can have this darling for only $11 billion, and it comes with $10 billion of debt. At least GameStop has a net cash balance sheet.
Then there is the crypto universe insanity. I’ve spilled a ton of ink on Bitcoin in the past, but I’d like to point out again that there are thousands of competing cryptocurrencies fighting for dominance. For Bitcoin maximalists, Bitcoin is their only lord and savior and all other cryptos are heretics. Many, however, believe that Bitcoin is an inferior, crypto-stone-age type of technology and that new, technologically advanced alternatives are better (thus the thousands of cryptocurrencies). As I am typing this, it dawns on me that arguments about which cryptocurrency is superior are not unlike medieval debates about which religion is better. We all know which one. Unlike religious debates and ensuing wars, the crypto debate will end quite peacefully, with people losing money.
Since cryptos have no cash flows, I have no idea what their value is. However, considering that prices of all speculative assets have skyrocketed recently (just look around you), my gut sense tells me that the price of cryptos today reflects an overabundance of both optimism and easy money.
Then we have the whole new level of crazy: NFTs (nonfungible tokens). You put a drawing of a flying monkey or a happy goat on a blockchain and you have got priceless, “finite,” “nonfungible” art. NFTs of apes that happened to be bored are selling for hundreds of thousands of dollars.
My son Jonah, a student at CU Boulder, told me that many of his friends are making money in NFTs, and most importantly, they’re bragging about it. They have suddenly become connoisseurs of digital art.
Jonah told me about the latest and greatest NFT: Ozzy Osborne of Black Sabbath fame recently decided to become a crypto artist and will drop “only” 9,500 drawings of bats, which Ozzy calls “crypto bats.” To get Ozzy’s art at a “wholesale” price, you must go on his discussion board and tell the world how much you love it. If you do this enough then board moderators may let you buy it at wholesale, so you can flip it to a greater fool at “retail,” who’ll try to flip to another even greater fool for a higher price after he brags how much money he made on NFTs, which are our digital future! Jonah asked me, “Dad, is that not by definition a pyramid scheme?” I am a proud parent!
As I am typing this I have caught myself wanting to say, every other sentence, “I kid you not.” So maybe we’re approaching the pinnacle of crazy.
When I discuss Coke, its overvaluation is not an abstract concept; it is quantifiable in brush–stroke terms. Even Tesla’s overvaluation is not entirely abstract – you are paying more for a company that produces a million cars a year than the rest of the industry that produces 40–50 times more cars.
Everything beyond that, from GameStop and AMC to crypto and NFTs, might easily be worthless and thus quickly turns into an abstract discussion. How much will Ozzy’s crypto bats be worth when the last college kid blows his tuition on them? I have an answer for you: zero! When zero is priced in relation $300 or $30,000, it is overpriced by infinity; in either case the loss is 100%. Actually, in many cases the losses will be greater than that. What we learned from previous bubbles is that greed and FOMO eats people from the inside and causes them to resort to leverage. Leverage ruins people’s lives, and it has never been easier to borrow money than it is today. Sadly, a lot of people who are beating their chests and bragging how much money they are minting today will lose their temporary gains and a whole lot more.
The ultimate prize for crazy goes to Stephanie Mato – actually, not to her but to the people who spent $200,000 buying her farts in a jar. Stephanie had to make a personal sacrifice in order to produce them, resorting to an unhealthy, gas-producing diet. She had a mild health scare and decided to quit, but don’t worry (I kid you not), she is now making NFTs.
Latest Podcast
In this interview with Travis Chappell, host of the Build Your Network podcast, I share how I’ve used writing to build my network of investing peers, and also grow my firm, IMA. Along the way, I touch on how I learned to emphasize people in investing, my evolution from analyst to CEO, and what career I would do if I were not an investor. Enjoy!
Drawing is by my brother, Alex Katsenelson. Prints available on
Drawing is by my brother, Alex Katsenelson. Prints available on
In December 2021 my wife and I took our girls Hannah (15) and Mia Sarah (7) to see Steven Spielberg’s revival of West Side Story (my son Jonah was away to college).
As I started writing about West Side Story, I inadvertently wandered into deep corridors of memory and realized that musicals were an important texture in my life and I had not given them enough limelight in my writings. I intend to correct this unfair indiscretion with a series of articles about my favorite musicals. Strangely, I also realized that I don’t have a favorite musical. Each musical I am about to write about was a favorite, just at different times of my life.
In separate installments I’ll discuss Juno and Avos, Evita, The Phantom of the Opera, Les Misérables, West Side Story, Aida, Man of La Mancha, and maybe some others. (Those are all I have written about so far.)
Juno and Avos
My journey with musicals began almost forty years ago, in 1983.
Now, I am quite aware that I may lose some of my readers here, as I am about to write about a Russian musical. Feel free to skip this one – I’ll write about Evita in the next installment.
I was ten years old, still in the USSR. My whole family – father, mother, two brothers and I – gathered around the TV to watch Juno and Avos. This musical was officially categorized as “rock opera,” but the line between a rock opera and a musical is very thin. A rock opera is a musical with less speaking and more electric guitars.
Watching Juno and Avos was a big deal for us. It had premiered a couple years earlier at the Lenkom Theatre in Moscow and was an enormous success. This was before VCRs, and TV was the only way for us to see it other than travelling to Moscow. Juno and Avos are the names of two Russian ships that went on an expedition to North America in 1805. It is the tragic (true!) love story of the Russian explorer Count Nikolai Rezanov, who falls in love with Conchita Arguello, the daughter of the Commandant of San Francisco. Nikolai and Conchita get secretly engaged, but it seems that before they can marry, Nikolai must return to Russia to seek the Tsar’s permission, since she is Catholic and he is Russian Orthodox.
Rezanov promises to return, but on the voyage home he contracts pneumonia. Then he takes a tumble from his horse. (Did I mention that Nikolai is 41, Conchita 15?) The combination proves fatal. Learning that Nikolai has died, Conchita refuses to believe it and vows to wait for him, which she does, refusing many suitors, until her own death 37 years later.
As I have mentioned many times before, sitting in front of the computer early in the morning for hours is for me like a trip to the psychiatrist. It is incredibly therapeutic, brings on self-reflection, unearths a lot of memories, is calming, and allows me to medicate on self-prescribed coffee.
One of those memories is of my brother Alex playing a guitar. Alex and my oldest brother, Leo, were sent to music school to study piano for a few years. They both hated it. A few years later, when he was fifteen, Alex taught himself to play the guitar. He had a very limited repertoire, but a song from Juno and Avos was part of it.
I got to see Juno and Avos live in November 1991 at the Lenkom Theatre with the original cast, a few weeks before we left Russia for the United States. It is one of the dearest experiences of my life.
Here are a few excerpts from this rock musical:
You can watch the full musical here:
The information contained in this article represents Investment Management Associates’s (IMA) opinions, and should not be construed as personalized or individualized investment advice and are subject to change. Past performance is no guarantee of future results. Vitaliy Katsenelson, CEO and CIO, wrote this article. It should not be assumed that investing in any securities mentioned above will or will not be profitable. Portfolio composition is subject to change at any time and references to specific securities, countries, industries and sectors in this letter are not recommendations to purchase or sell any particular security. Current and future portfolio holdings are subject to risk. In preparing this document, IMA has relied upon and assumed, without independent verification, the accuracy and completeness of all information available from public sources. A list of all recommendations made by IMA within the past twelve-month period is available by clicking here.
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Vitaliy Katsenelson
Vitaliy Katsenelson @vitaliyk

A value investor takes on the stock market, classical music, parenting, and life itself.

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