Vinish Garg - Issue #6

HeyThis is my reading issue for current week, with some useful readings on startups, products, or sto
Vinish Garg - Issue #6
By Vinish Garg • Issue #6
Hey
This is my reading issue for current week, with some useful readings on startups, products, or stories. It starts today and I will share these weekly reading issues once every week. Thank you!

Products
If you want to build a massively successful startup, then you NEED to have a strong team pulling the rope behind you. Consider that a non-negotiable truth
Conversational UIs are breaking out of messaging apps and into products we use every day.
Tomasz Tunguz is a venture capitalist at Redpoint and writes about startups, fund raising, SaaS companies, and best practices for founders.
There are four people conspiring to keep you connected and they may not be whom you’d expect.
Content
 Tommy Walker and his editorial team at Shopify have every intention of getting you hooked. 
Colleen Jones of Content Science explains what content intelligence is and why it matters.
Clear information is important not only in every manual but also for product-related texts on the Internet. Online, the placement of the text is just as crucial as the content itself. Finding the right place and the suitable form is, however, not always easy, at least until now.
Every marketer works tirelessly to create increasingly fascinating, friction-free and functional digital experiences for the consumer.  Yet if you are frus
I’ve been challenged lately to think about agility and content strategy. Agile content, yes, absolutely I get that. But agile content strategy? Not so much. But I was challenged to convince both an agency client and large corporate client that we can do “agile content strategy”. Which we don’t.
When it comes to choosing digital content that drives clicks, it’s humans, not algorithms, who have the advantage.
A year ago, I started working with the Content Marketing Institute team on stories related to intelligent content. Coming from a technical communication background, I knew about intelligent content from that perspective, but I wasn’t sure how it would apply to marketing.
Vinish Garg
Weekly Roundup of Readings on Products, Experiences, and Content. Follow me at @vingar
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