Vinish Garg - Issue #6

HeyThis is my reading issue for current week, with some useful readings on startups, products, or sto
Vinish Garg - Issue #6
By Vinish Garg • Issue #6
Hey
This is my reading issue for current week, with some useful readings on startups, products, or stories. It starts today and I will share these weekly reading issues once every week. Thank you!

Products
 The 3M Framework To Managing Your Team | @DanMartell
If you want to build a massively successful startup, then you NEED to have a strong team pulling the rope behind you. Consider that a non-negotiable truth
Why conversational design is the future — Inside Intercom — Medium
Conversational UIs are breaking out of messaging apps and into products we use every day.
The Other Payback Period that Matters in SaaS
Tomasz Tunguz is a venture capitalist at Redpoint and writes about startups, fund raising, SaaS companies, and best practices for founders.
Who’s Really Addicting You to Technology?
There are four people conspiring to keep you connected and they may not be whom you’d expect.
Content
'I Run My Blog More Like a Television Network': Inside Shopify's Next-Level Newsroom — The Content Strategist
 Tommy Walker and his editorial team at Shopify have every intention of getting you hooked. 
What Is Content Intelligence? - Content Science Review
Colleen Jones of Content Science explains what content intelligence is and why it matters.
tcworld.info - content strategies
Clear information is important not only in every manual but also for product-related texts on the Internet. Online, the placement of the text is just as crucial as the content itself. Finding the right place and the suitable form is, however, not always easy, at least until now.
How consumers use smart devices to purchase online and access entertainment - Fourth Source
Every marketer works tirelessly to create increasingly fascinating, friction-free and functional digital experiences for the consumer.  Yet if you are frus
Can content strategy be agile? | Content Strategy Inc.
I’ve been challenged lately to think about agility and content strategy. Agile content, yes, absolutely I get that. But agile content strategy? Not so much. But I was challenged to convince both an agency client and large corporate client that we can do “agile content strategy”. Which we don’t.
Why Humans (Mostly) Still Beat Robots at Curating Digital Content
When it comes to choosing digital content that drives clicks, it’s humans, not algorithms, who have the advantage.
Intelligent Content: The Marketer’s Frontier - The Content Wrangler
A year ago, I started working with the Content Marketing Institute team on stories related to intelligent content. Coming from a technical communication background, I knew about intelligent content from that perspective, but I wasn’t sure how it would apply to marketing.
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Vinish Garg
Weekly Roundup of Readings on Content Experience - Strategy, Design, Management. Follow me at @vingar
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