Vinish Garg - Issue #5 [Products]

Hey welcome to the next Readings issue on [Products]. 
Vinish Garg - Issue #5 [Products]
By Vinish Garg • Issue #23
Hey welcome to the next Readings issue on [Products]. 

Need a business idea? Try scratching your own itch - Typeform blog
Today I listened to Noah Kagan’s podcast on how to come up with a business idea.
What you can learn from Front's approach to product roadmaps
Front CEO Mathilde Collin shares how her team uses data to plan their product roadmap—and business. Get advice and examples on planning a product roadmap.
Neuroscience and Sales: How to Increase Prospects Engagement with Psychology - Attach
You also know that we make decisions emotionally, and then try to justify them with reason. And so, when selling, the trick is to engage with those emotions, ideally before the brain kicks in.
Using integrations to reduce SaaS churn
Customers who don’t use your product often enough are going to churn. Adding integrations can keep user engagement high–which means lower churn and more cash.
Why Companies Fail & How To Prevent It
Are you running out of money? Do you have something people want to buy? Do you have a cost effective marketing plan? Do you have the skills to lead your te
SendGrid (Boulder ‘09) recently closed a $33 million Series D funding round and now boasts more than 350 employees and a brand new, state-of-the-art office in downtown Denver.
How Transformational Ideals Change the Way We Shop | Heleo
A conversation on buying habits, the power of change, and why more people are adding activism to their purchasing decisions.
The Cost of Bad Fit Customers: The $1.2M Churn and Burn to Learn Mistake
Think you need to churn and burn through thousands of customers before it starts to have a negative impact on your growth velocity and costs? No; here’s why
Business Lessons from 4 Successful Entrepreneurs [Video]
We’re living in a time in which entrepreneurship seems glamorous. Everybody is a founder of something. Or wants to be. 
I hope that you find this list useful. Any questions or comments, do not hesitate to write to me anytime. 
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Vinish Garg
Weekly Roundup of Readings on Content Experience - Strategy, Design, Management. Follow me at @vingar
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