This is for In23Hours Blog subscribers. This is part of the weekly issue with some useful readings on startups, customers, products, or stories. It starts today and I will send such an issue every Thursday. Cheers!
I was asked to answer this exact question on Quora and I did so some time ago. The beauty of evergreen content is that it resurfaces all the time and it is as relevant today as it was years ago when I answered it. One of my favorite ways to resurface content is when I see people on Twitter put out a Tweet linking to an old post. Tech Tidbits did this with this Quora answer and also linked to a Pinterest board with my quote, which I love.
In the ContentHug conversations series, almost all the guests talk about the importance of asking questions. Why A? Why not C? Who? What if? Where? Why again? This is how content strategists setup their base to plan and bring value to the business. When I think how technical communicators generally work, there can be a lot of common ground.