Vinish Garg - Issue #2

HeyThis is for In23Hours Blog subscribers. Starting today, you will receive a weekly issue with some
Vinish Garg - Issue #2
By Vinish Garg • Issue #2
This is for In23Hours Blog subscribers. Starting today, you will receive a weekly issue with some useful readings on startups, customers, products, or stories. It starts today and I will send such an issue every Thursday. Cheers!
Vinish Garg, co-founder @In23Hours (@vingar)

Startups, Products
When it comes to numbers, we’re not as rational as we think we are.
The rise of on-demand marketplaces has brought with it varied business models, across number of industries. This framework tries to explain how a marketplace’s vertical impacts its business model by defining marketplaces into seven distinct models.
The traditional SaaS sales org has a team who identify potential customers but pass them on to a sales team to close. We wanted to improve that structure.
Don’t know how to price your SaaS startup? Follow these pricing strategies that are backed by science.
Customers, Content
Content strategy is really evolving for its processes and goals. Ann Rockley says that intelligent content is content strategy taken to the next level. Kevin Nicholas and Noz Urbina say that the next generation content strategy is performance driven, personalized and omnichannel. It is not only audit, voice and tone, calendar, and publishing anymore. The brands are talking about an omnichannel and personalized content experience for their customers.
Zendesk customer issuu, a digital publishing platform, saw a 70 percent decrease in self-service tickets after building a new Help Center.
GoPro is getting serious about becoming a media company. Before long, it might just be your favorite example of great content marketing.
I will appreciate if you can share the issue in your community. I hope that you enjoy the series. I will keep it evolving to make the list more meaningful in next few weeks.
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Vinish Garg
Weekly Roundup of Readings on Products, Experiences, and Content. Follow me at @vingar
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