Vinish Garg - Issue #2

Hey it is Monday today. As I promised last week in Issue #1, I will share the weekly readings on cont
Vinish Garg - Issue #2
By Vinish Garg • Issue #18
Hey it is Monday today. As I promised last week in Issue #1, I will share the weekly readings on content, startups, and on products in general.
Thanks for sticking around. In my emails, I plan to share two different lists of readings:
  • Content (architecture, strategy, experiences, technology)
  • Products (startups, founders)

Readings: Content
Why Standards Compliance is a Tricky Notion - Story Needle
Metadata standards compliance can involve many layers. Publishers need to rely on the standards guidance that best supports their goals.
The Role of Content in Customer Decision-Making
Considering buying something for the first time? Content can help inform and educate on purchasing behavior.
Seven Habits of Highly Effective Technical Writers
Mastering the “Seven Habits of Highly Effective Technical Writers” will help you become an ace technical writer by fine-tuning the way you learn.
Content Globalization Strategies for Media Companies
It’s not easy taking information across borders. That’s particularly ironic in a digital environment where the ability for information to cross borders is relatively seamless.
Linked Data for Libraries: Our New Librarians
An overview of the ways Linked Data can help libraries make library records more visible and accessible for their audiences.
Guest post - The effects of terminology consistency on the reader's comprehension and attitude
From a cognitive perspective, what do we know about the effects of …
Documation 2017: defining the future of information and Industry 4.0 | Firehead
The event takes place in Paris later this month (29-30 March) and, for the first time, content strategists and information specialists will come together in a coordinated effort to understand, discuss and begin to define the future of information in light of Industry 4.0.
Readings: Products
The SaaS metrics that lead to a $10M Series A
Raising a Series A in SaaS is all about connecting your metrics to your story. Mathilde Collin, CEO of Front, explains how their metrics helped them raise $10M.
5 Steps That Will Take The Fear Out of Talking With a Mentor | @DanMartell
After failing twice in business I decided I needed help from a mentor.
Startup Best Practices 24 - Marketing Your Product with Novel Framing to Maximize Sales Success
Tomasz Tunguz is a venture capitalist at Redpoint and writes about startups, fund raising, SaaS companies, and best practices for founders.
SaaStr Podcast #100: Aaron Levie, Founder & CEO @ Box Shares The 3 Stages To Company Scaling in Enterprise – SaaStr
Welcome to Episode 100! We’ve got a special guest to celebrate what has quickly become the most listened-to podcast in the industry, with over 50,000…
How design thinking can inform data problems - Inside Intercom
A lot has been written about how data informs design, but the script can be flipped. Here’s how we use design principles to help with data problems.
Lean User Onboarding
Lean user onboarding can help teams that are getting started, as well as more experienced teams that want to improve activation.
A 3x3x3 Perspective for getting your Vision, Strategy, and Product aligned
I’m sure you’ve run into Simon Sinek’s TED talk on the Golden Circle where he made the case for how great leaders communicate differently — leading first with their why (or purpose), then describing…
Brian Balfour: Why SaaS Companies Are Wrong About Product-Market Fit
Product-market fit isn’t everything in SaaS. In his SaaSFest 2016 talk, Brian Balfour explains how market, product, channel, and model all need to fit together.
Y Combinator is a waste of time—unless you do THIS | The Close.io Blog
Y Combinator is the most prestigious accelerator. Thousands of startups would die to be accepted. And yet it’s a big waste of time (unless you know the rules).
Stripe's Everett Katigbak on how brand design supports product - Inside Intercom
Everett Katigbak, who’s helped shape the brands of Stripe, Facebook and Pinterest, shares how brand design can support product and spread culture.
Tomorrow...
It was Joe Goller last week and tomorrow, I will share the next in the Content Conversations series. Stay tuned.
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Vinish Garg
Weekly Roundup of Readings on Content Experience - Strategy, Design, Management. Follow me at @vingar
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