Vinish Garg - Issue #15

Hey, this is my latest weekly reading issue and it has some useful posts on startups, products, conte
Vinish Garg - Issue #15
By Vinish Garg • Issue #15
Hey, this is my latest weekly reading issue and it has some useful posts on startups, products, content, and stories. I hope you find it useful and feel free to share it in your network. Thank you!

Startups, Products
How Fast Does a SaaS Startup Have to Grow to Survive?
Tomasz Tunguz is a venture capitalist at Redpoint and writes about startups, fund raising, SaaS companies, and best practices for founders.
A Roadmap to Customer Success for Early-Stage Startups — Medium
How should early-stage startups think about building a Customer Success team?
How to Build a Startup & Understanding Venture Capital — Both Sides of the Table
Many first-time founders seek advice when thinking about what ideas would be great for a startup company and receive the wrong advice that…
Bleeding On The Job: A Menstruation Investigation | Fast Company | Business + Innovation
Menstruating at the office can sap women’s productivity, but a new breed of startups is working to make it less of a hassle.
Hire a VP Finance Sooner Rather Than Later - Feld Thoughts
The post is aimed at CEOs of startups who have at least 15 employees. If you don’t have a VP Finance on your team reporting to you, do yourself, your team, and your investors a favor and go hire one right now.
The news that Yahoo is finally selling to Verizon and joining forces with AOL is a not in the least bit surprising and probably long overdue.  •  Share
The User's Journey Book Excerpt - Content Science Review
Learn from former filmmaker & current consultant and storytelling expert Donna Lichaw, author of The User’s Journey: Storymapping Products That People Love.
Calculating the ROI of Digital Prototyping | UX Magazine
Product teams frequently confront the challenges of aligning leading practices in the market with their organization’s established processes. In particular, rapid prototyping is an increasingly popular practice that enables product teams to generate feedback from users about product concepts before they commit investment to build them. 
How to Get Your Fast Content Out of the Slow Lane
If your company takes two weeks to get out a tweet, you need to learn about the traffic-signal approach to content – Content Marketing Institute
Stack Overflow’s documentation should be called samples | ffeathers
I’m thinking “documentation” is a misnomer for Stack Overflow’s new feature. “Samples” would better convey the feature’s purpose and form. A topic is basically a code sample (or a few code samples) with metadata (title, tag) and comments. Calling it “documentation” led me to expect more of it.
How to Establish a Content-First Design Process: Content Strategy Tools for Everyone | UX Booth
By thinking differently about collaboration and workflow, content strategy makes everyone’s job easier. Author Carrie Hane Dennison explores practical content-first thinking in part 1 of a 3 part series.
Managing Counterproductive Organizational Expectations - The Content Wrangler
Robert Norris explores strategies for managing counterproductive organizational expectations when developing an enterprise content strategy.
We need to kill some dangerous myths (programmers can’t write; writers can’t code) – Customers and Content
This is a rant. It’s not a well-reasoned argument with tons of supporting links because I’m just going to start writing until I’m done ranting. The idea that programmers can’t write docs is a huge load of crap.
Kickstarting a content strategy | Content Strategy Inc.
We love tacos, so we were excited for the challenge when we were approached by Flatev to develop a content strategy for their tortilla maker’s Kickstarter campaign.
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Vinish Garg
Weekly Roundup of Readings on Content Experience - Strategy, Design, Management. Follow me at @vingar
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