Vinish Garg - Issue #14 [Content]

Good Monday morning! Welcome to the next Readings issue on [Content]. We have posts on DITA, content
Vinish Garg - Issue #14 [Content]
By Vinish Garg • Issue #37
Good Monday morning! Welcome to the next Readings issue on [Content]. We have posts on DITA, content evaluation, storytelling, tagging, content reuse, and why xml. Over to you!

How Licensed Content Plays a Key Role in Netflix's Content Strategy
Before Netflix offered original programming, it built and scaled its brand using licensed content. Its trajectory mirrors that of many successful content marketing programs.
How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
At Goldman Sachs, expertise is abundant, which is key for finance brands hoping to develop relationships with loyal customers…
Confessions of a DITA Virgin: Are You A DITA Virgin Too?
My name is Tim Steele and I’m a DITA virgin. Are you a DITA virgin too? 
Worksheet to Assess Gaps in Your Content Evaluation Tools
Subscribers to Content Science Review can download this worksheet to assess and fill gaps in your content evaluation tools.
Create your story — and choose the right ingredients
Seth Godin took me to school. Oh, I’m sure he doesn’t realize it. But his April 11 blog post sounded like a direct rejoinder to my earlier piece…
DITA for learning content: The Learning and Training specialization
Training organizations can use DITA for learning content. The DITA Learning and Training specialization makes it possible.
Part 2: Take your content personalisation to the next level
This is the second of three posts in our content personalisation series.
What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)
Buyers may take a journey, but they don’t follow a linear path. 
Let’s Help Our Colleagues Who Refuse to Work in XML
To reduce the learning curve for DITA XML, we should provide non-DITA content creators tools that allow them to achieve some of the key benefits.
These tips for writing content for specialized audiences will help you sound authoritative and credible.
Making tagging part of publishing
Product updates and news from the Government Digital Service’s GOV.UK team.
6 reasons why the enterprise wiki Confluence keeps on thriving
The time of wikis’ widespread popularity are long gone. And yet, the enterprise wiki Confluence is more popular than ever.
Selecting the Best Technology to Support Your Content Reuse Strategy
Companies today realize that they need to take advantage of content reuse in order to save time, save money, and generate higher-quality…
After working with global brands for different content-specific roles, I can say that Content is Integrity. And Trust. When we plan to cancel an online order and request for refund, the refund policy and corresponding instructions on give us the confidence for smooth transaction. The colors on the page do not help us, the content does.
I hope that you find this list useful. Any questions or comments, do not hesitate to write to me. 

Did you enjoy this issue?
Vinish Garg
Weekly Roundup of Readings on Products, Experiences, and Content. Follow me at @vingar
Carefully curated by Vinish Garg with Revue. If you were forwarded this newsletter and you like it, you can subscribe here. If you don't want these updates anymore, please unsubscribe here.