Vinish Garg - Issue #14 [Content]

Good Monday morning! Welcome to the next Readings issue on [Content]. We have posts on DITA, content
Vinish Garg - Issue #14 [Content]
By Vinish Garg • Issue #37
Good Monday morning! Welcome to the next Readings issue on [Content]. We have posts on DITA, content evaluation, storytelling, tagging, content reuse, and why xml. Over to you!

Before Netflix offered original programming, it built and scaled its brand using licensed content. Its trajectory mirrors that of many successful content marketing programs.
At Goldman Sachs, expertise is abundant, which is key for finance brands hoping to develop relationships with loyal customers…
My name is Tim Steele and I’m a DITA virgin. Are you a DITA virgin too? 
Subscribers to Content Science Review can download this worksheet to assess and fill gaps in your content evaluation tools.
Seth Godin took me to school. Oh, I’m sure he doesn’t realize it. But his April 11 blog post sounded like a direct rejoinder to my earlier piece…
Training organizations can use DITA for learning content. The DITA Learning and Training specialization makes it possible.
This is the second of three posts in our content personalisation series.
Buyers may take a journey, but they don’t follow a linear path. 
To reduce the learning curve for DITA XML, we should provide non-DITA content creators tools that allow them to achieve some of the key benefits.
These tips for writing content for specialized audiences will help you sound authoritative and credible.
Product updates and news from the Government Digital Service’s GOV.UK team.
The time of wikis’ widespread popularity are long gone. And yet, the enterprise wiki Confluence is more popular than ever.
Companies today realize that they need to take advantage of content reuse in order to save time, save money, and generate higher-quality…
After working with global brands for different content-specific roles, I can say that Content is Integrity. And Trust. When we plan to cancel an online order and request for refund, the refund policy and corresponding instructions on give us the confidence for smooth transaction. The colors on the page do not help us, the content does.
I hope that you find this list useful. Any questions or comments, do not hesitate to write to me. 

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Vinish Garg
Weekly Roundup of Readings on Products, Experiences, and Content. Follow me at @vingar
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