Vinish Garg - Issue #12

Hey, this is my latest weekly reading issue and it has some useful posts on startups, products, conte
Vinish Garg - Issue #12
By Vinish Garg • Issue #12
Hey, this is my latest weekly reading issue and it has some useful posts on startups, products, content, and stories. I hope you find it useful and feel free to share it in your network. Thank you!

Startups, Products
How to Build an Early Customer Base for Your Startup — Product Hunt — Medium
One of the most pressing challenges facing any startup is figuring out how to gain traction with that early set of customers. Where do you…
The ROI of Investing in Your Customers | Opentalk
Gainsight’s Nick Mehta and Zuora’s Tien Tzou sat down for a fireside chat at Opentalk 2016 to discuss the importance of investing in customer success.
The Zen of Y-Combinator — Hacker Noon
This is an unofficial list of repeated sayings I have found in my studying of startups. This comes from reading, listening, watching, and…
Why SaaS Consolidation is Not Happening — Medium
The software industry has come a long way since 1999 when Marc Benioff decided to build a contact management app called Salesforce.com and…
How to Maintain Your Startup Culture As You Scale - Techstars
Techstars’ VP of People, Sabrina McGrail, is responsible for all things talent, culture and human resources across the organization. Her focus is mainly on internal talent acquisition, retention and organizational development within Techstars. Below is a Q&A with Leanplum CEO and Co-Founder, Momchil Kyurkchiev (MK), and Dinna Davis (DD), Head of Global Talent. They discussed hiring for culture fit, how to recruit A-players and how that criteria has evolved from early startup days to the present.
Your Retention Problem Starts With These 7 User Onboarding Mistakes
Here are seven points of friction you should watch out for, and eliminate, in your user onboarding process if you want to fix your customer retention problem.
How We’re Using Customer Stories to Grow Our Business
We’re using our customers to overcome one of the biggest challenges in marketing. Here’s how.
The Metric That Helps Maximize Sales Efficiency - Mattermark
If you’re not tracking this sales metric, you’re missing out on an opportunity to maximize every lead that comes your way. Find out why.
The Corrosive Nature of Over-Introducers — Both Sides of the Table
In modern society we’re all over-worked and over-loaded with information and tasks and to-dos and obligations. Nowhere is this more…
I’ve written many times about how I/we prefer to invest in mission driven founders vs mercenary founders. The former starts a company because they see a problem they feel compelled to fix. The latter starts a company because they see an opportunity to make money. There is nothing wrong with the latter. It is likely the reason that the vast majority of companies are started. But we prefer to invest in the former because there is an extra something going for a founder who starts with a mission. It leads to more tenacity, more passion, more feel for the product and market, and ultimately a higher probability of success.
Content
Ask a Content Guy: Where Should I Distribute My Content Marketing?
Despite all the social hype, you still need to start with email.
tcworld.info - technical communication
Karina Lehrner-Mayer holds a degree in translation and has over 15 years’ experience in technical communication in Ireland and Austria. She works as a technical writer at ISIS Papyrus Europe AG, an Austrian-based company offering solutions for inbound and outbound business communications, where she is responsible for the documentation style guide.
The Intersection of Journalism and Content Marketing: A #CMWorld Chat with Cameron Conaway
Cameron Conaway, journalist and content marketing manager at Flow, joined our #CMWorld chat to discuss what both professions can learn from each other.
4 Ways to Make User Journeys Actually Useful for Content Strategy - Content Science Review
Colleen Jones offers tips to avoid the risk of pretty but impractical user journeys.
Appropriate, Inc. — Home
Get BrandSort Cards to facilitate a communication goals workshop, create a message architecture, and kick off your content strategy.
Doc bug fixits – a doc sprint to fix issues | ffeathers
If you’re a tech writer on a fairly typical large documentation suite, your docs probably contain some inaccuracies caused by error, misunderstanding, missing information, or pages going out of date. If you’re lucky, like me, you may have an eager group of developers, engineers, support team members, product managers, and more, who’d love to help fix those bugs.…
Cherryleaf launches WriteLessons | The Cherryleaf Blog
WriteLessons, from Cherryleaf, provides you with access to a range of courses in technical communication. You have access to all of the courses contained within WriteLessons, which you can take at your own pace.
The remedy to modern content publishing - Fourth Source
Businesses in all industries share a common goal when it comes to content management; keeping customers coming back. The key to achieving this is by puttin

The Gap Between Sales and Marketing Content - EContent Magazine
Despite talk about multichannel and omnichannel marketing, the reality is that content creation and dissemination are often still siloed within organizations. That can lead not only to conflicting messages, but potentially negative brand impacts. Ideally, every consumer experience with an organization-regardless of how large it is-should be aligned and seamless.
Affordances are relative | Every Page is Page One
Most of the busses in the Kitchener-Waterloo region have rear doors that open when you wave your hand in front of them. The one I took downtown this morning must have been an older model because it just had two vertical push bars on the doors.
Influencing community documentation contributions | Just Write Click
After a week with leaders in the OpenStack community, taking leadership training, I’m inspired to write up ideas from Influencer: The New Science of Leading
Content and Silos: How to Break Down the Barriers – GatherContent Blog
Silo isn’t really a word we use in everyday life, in fact it is probably one of those corporate terms that people dislike using in meetings.
When I bought a new car, the salesman showed me its flashy contemporary features. I was so excited about all the unique gadgets in my new car as I drove it off the lot. But over time, I found that I really only use the same basic features that I truly need (yes, I did adopt a few of those new flashy things, but only a small portion in comparison to what is actually offered). As a matter of fact, I put my sunglasses in a new compartment that I didn’t have previously, and didn’t find them again for five years! 
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Vinish Garg
Weekly Roundup of Readings on Content Experience - Strategy, Design, Management. Follow me at @vingar
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