Vinish Garg - Issue #11

Hey, this is my latest weekly reading issue and it has some useful posts on startups, products, conte
Vinish Garg - Issue #11
By Vinish Garg • Issue #11
Hey, this is my latest weekly reading issue and it has some useful posts on startups, products, content, and stories. I hope you find it useful and feel free to share it in your network. Thank you!

Startups, Products
If you haven’t been living under a rock somewhere in Silicon Valley, you’ve heard plenty of people champion the ideas of “growth” and “growth hacking”. After all, there’s no success in tech if graphs aren’t up and to the right. But we’ve reached a point where companies are so focused on that idea of “growth” that it’s lost all meaning, so we have to ask:
The real story behind Slack’s explosive growth (and how they did it all without a sales team).
Acquiring customers through proper SaaS acquisition practices is important, but data reveals we’ve gone too far, spurring SaaS retention and SaaS monetization, which have much higher impact for SaaS growth.
Churn kills growth, but if you look at it the wrong way, no matter how hard you work to reduce it, you’ll never get rid of it. Look at it this way instead.
Nothing frustrates me more than a founder using Freemium - not charging - as a business model without understanding the mechanics behind it. Why do they do
Amongst the most often asked questions I get from founders is, “How much money should I raise?”
Tomasz Tunguz is a venture capitalist at Redpoint and writes about startups, fund raising, SaaS companies, and best practices for founders.
We’ve been working with a growth coach for two quarters now. Here’s what we’ve learned.
Content
So, you’ve decided that your organization would benefit from a holistic content strategy: a unified approach to publishing content online. (In case you’re wondering, here’s more about what content strategy is.)
According to research from The London Book Fair, more than two-thirds of 18 to 23-year-olds read episodic fiction–and 41% read it every month. Serial publishing is all the rage. Of course, this isn’t surprising–at least not to me. The wild popularity of Serial showed us all that there is a market for storytelling that keeps listeners–or readers–dangling at the end of each week’s episode.
Content: It’s everywhere. And, managing it is getting out of hand. Content is difficult to manage because, until recently, it was seldom thought of as a business asset worthy of measurement. But that’s quickly changing.
A mobile content strategy that includes micro-moments will help get you in front of customers that care little about brand loyalty.
As a marketer, SEO can seem overwhelming, but you know it’s critical for your content marketing. A lot of changes are taking place in that industry, and it can be challenging to stay up to date.
If you’re interested in breaking through the noise and reaching consumers, this webinar is for you.
Soliciting emotions makes technical content, such as sales and training documents, more comprehensible and convincing. What options are available for making technical content more absorbing and to help win over the reader?
Vinish Garg
Weekly Roundup of Readings on Products, Experiences, and Content. Follow me at @vingar
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