In my last email to you earlier today, I told you that I resume content conversations series today. In the first post, we have Joe Gollner, talking about content and its role in the organization goals.
“I would wish to see the entire content business, and all content strategists, come together under a single message as to the strategic value of content to the modern, digital enterprise. This single message would be one that is accompanied by a framework that illustrates how all of the disciplines and techniques associated with content strategy and content technology come together to work as a unified, coordinated, and powerful whole.”
I am sure you will enjoy Joe’s thoughts on content. Feel free to annotate or add comments in the Medium post and Joe should be happy to answer your questions too, if any. And if you are on Medium, hit the Recommend button so that the post reaches more audiences.