Hilary Marsh: Content Strategy is Integral to Business Strategy

Hey, it is Tuesday and it is time for one more content conversation. Today, we have Hilary Marsh who
Hilary Marsh: Content Strategy is Integral to Business Strategy
By Vinish Garg • Issue #29
Hey, it is Tuesday and it is time for one more content conversation. Today, we have Hilary Marsh who encourages that content strategy should be an integral part of the business strategy.

Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy working with associations, nonprofit organizations, and corporations. A leading content…
“Content strategy really touches organizational development and change management, as much as or even more than content creation. And an organization’s digital presence often reflects is dysfunctions.”
I am sure you will enjoy Hilary’s thoughts on content strategy. If you are on Medium, hit the Recommend button so that her content thoughts reach more audiences.
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Vinish Garg
Weekly Roundup of Readings on Products, Experiences, and Content. Follow me at @vingar
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