Heinz Wittenbrink: Strategic Content and Open Web

Hey, it is Tuesday and it is time for one more content conversation. Today, we have Heinz Wittenbrink
Heinz Wittenbrink: Strategic Content and Open Web
By Vinish Garg • Issue #32 • View online
Hey, it is Tuesday and it is time for one more content conversation. Today, we have Heinz Wittenbrink who is the director of the M.A. Program in Content Strategy at the University of Applied Sciences in Graz, Austria.

A Content Strategy Conversation
“Content is a part of social practices, of language games. Content does not exist without its interpretation by (mostly) human actors and is always the result of an interpretation. This interpretation can be tracked down and also be forecast by machines but it cannot be replaced.”
I am sure you will enjoy Heinz’s thoughts on content. If you are on Medium, hit the Recommend button so that his content thoughts reach more audiences.
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Vinish Garg
Weekly Roundup of Readings on Content Experience - Strategy, Design, Management. Follow me at @vingar
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