Cruce Saunders: Build everything towards content APIs

Hey, it is Tuesday and it is time for one more content conversation. Today, we have Cruce Saunders, f
Cruce Saunders: Build everything towards content APIs
By Vinish Garg • Issue #38
Hey, it is Tuesday and it is time for one more content conversation. Today, we have Cruce Saunders, founder and principal at [A] and author of Content Engineering for a Multi-Channel World.
Cruce regularly speaks on multichannel marketing, content engineering, content asset valuation, intelligent content, personalization, chatbots, artificial intelligence (AI), customer experience platforms, and digital maturity.

“The next generation shift will see that same content targeting facilitated by predictive analytics and machine learning, wherein what content appears within which interface varies, based on the track record of performance of certain content targeted at audience segments. So, our customer experience platforms will start to design the most efficient and effective customer experiences out of the millions of possible combinations.”
“The next generation shift will see that same content targeting facilitated by predictive analytics and machine learning, wherein what content appears within which interface varies, based on the track record of performance of certain content targeted at audience segments. So, our customer experience platforms will start to design the most efficient and effective customer experiences out of the millions of possible combinations.”
A Content Strategy Conversation — Cruce Saunders
Founder and principal at [A] and author of Content Engineering for a Multi-Channel World, Cruce brings more than 20 years of experience focused on content delivery technology.
The next generation shift will see that same content targeting facilitated by predictive analytics and machine learning, wherein what content appears within which interface varies, based on the track record of performance of certain content targeted at audience segments. So, our customer experience platforms will start to design the most efficient and effective customer experiences out of the millions of possible combinations.
“The next generation shift will see that same content targeting facilitated by predictive analytics and machine learning, wherein what content appears within which interface varies, based on the track record of performance of certain content targeted at audience segments. So, our customer experience platforms will start to design the most efficient and effective customer experiences out of the millions of possible combinations.
Cruce takes strategic content processes to a different level and I am sure you will love this conversation. If you are on Medium, hit the Recommend button so that his content thoughts reach more audiences.
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Vinish Garg
Weekly Roundup of Readings on Products, Experiences, and Content. Follow me at @vingar
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