The other night Jake and I were having a conversation about our product strategy and how best to find product market fit.
We realized that neither of us had any relevant experience solving problem XYZ. So we began to think about this question and whether or not we should try to figure things out on our own or try seeking advice.
It’s an interesting dichotomy.
From one angle, why re-invent the wheel? If there are successful models on how to do something, why not apply those models to increase your chances of success?
But on the other, advice is always subjective and always based on the past. Here’s what worked yesterday under a particular set of circumstances.
I’m sure you’d get 3 different answers to this question if you asked 3 different people, but here’s what we came up with.
In these early days of building our product and figuring out our distribution strategy, most of what we do has to be from first principles. It feels like the only way to build a 0 to 1 type of company, in the words of Peter Thiel. We don’t want to anchor on the past our how things are supposed to be done.
If and when we reach some baseline level of traction (need to decide exactly what that is), we can apply many of the tried and true models of how to grow the business.
We would be very curious to hear from you all if you’re in the midst of trying to do something new.
-Jeremy & Jake