If you want a startup to succeed, you need to understand why startups fail. We often hear about all the unicorns and great successes in the startup world whether that is on the news, social magazines, or amongst our peers. More notably is most startups fail and there are many lessons to learn from them to give your startup the best chance of success. Join us and learn how. 

As a Harvard Business School professor for the past 24 years, Tom Eisenmann has guided over 1,000 Harvard Business students and alumni as they launched new ventures—many, to massive success, including Stitch Fix, Cloudflare, and Oscar Health. Around 2013, though, a few former students launched startups that, despite Eisenmann’s coaching, encouragement, and in one case, even his investment, failed. To his frustration, as a leading expert on entrepreneurship, he couldn’t explain why these startups failed after diligently following the HBS playbook for startup success.

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