"Growth Hacking"

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Valhalla Weekly - Security, Software, and All Things Research
Valhalla Weekly - Security, Software, and All Things Research
A lot of people are focusing a ton of effort on growing, but not much on what they’re growing into.

Research wrap-up...
I’m still playing catch-up with my writing, but I did manage to release a blog on why I’m learning Typescript (and you should too) that you’re free to check out. As always, if you want this stuff straight to your inbox every week, subscribing to this newsletter is the best way to get it!
Learning TypeScript (Finally)
"Growth Hacking"
We’ve over financialized social media.
What started as a cool way to interact with new people has turned into a network of billions of “brands” inter-competing with each other for domination of the information sphere. It was always like that for actual, corporate brands, but now the way we as individuals interact with each other has gone the way of the marketer as well.
And I fell into it, for a time.
It starts with thinking of your place in social media/the internet as a “personal brand.” This is advice that just about every “growth hacker” will give you. Your brand, the face that you give the internet to depict your identity, is the amorphous thing that people see whenever a Tweet of yours crosses their screen.
The “sell” on thinking of your social media presence as a brand is that your primary purpose through that profile is to sell. You aren’t an individual, you’re a company of one, you’re a marketing presence, you’re a face that’s actually a logo. You might have “genuine’ interactions with people, but the reason you’re having them is so you can convert that person or their followers into customers.
Next comes the “growth hacking” mentality. This mentality really makes up the meat of our harmful approach to social media: the idea is to view your follower count, click-through-rate, engagement rate and everything else as business metrics to be maximized at just about any cost… and the costs can be incredibly obnoxious.
Jason Knight
We don't spend enough time talking about the impact of Twitter engagement farming on the kids of the future https://t.co/hjs8RoOylm
The Thread Format™ is something that we all have become incredibly aware of, unfortunately. Things like
“I took a dump every hour on the hour for FIVE days.
Here are 16 things I learned to level up MY productivity… 🧵”
or
“Elon Musk has some weird habits… 😲
I spent FIFTEEN MONTHS reading every Tweet he has ever posted, here is a 🧵 about what I found…”
They are everywhere. Take a search through this link on Twitter to see what I’m talking about. I’ve talked about why I hate this format at length, and now I’ve devoted a whole newsletter article about it, but here’s the thing…
Mitch Edwards 🏴‍☠️
I’d say a solid 80% of threads I read could be summed up in 1-3 tweets if the authors focused on brevity instead of a standard format for viral threads.
Mitch Edwards 🏴‍☠️
These copypasta threadzillas have really ruined the quality of tech/entrepreneur twitter for me honestly.

It also reinforces a lack of brevity and creativity in writing that is just... really damaging. https://t.co/Pj6qd3ETh9
They clearly work.
It’s frustrating but the reason you see all of these threadzillas is because the engagement rate on them is incredibly high, and thus your friends are likely to share them and the algo’s that rule our lives are likely to recommend them.
My advice to fight this? Stop viewing social media as just another marketing platform. If you want to stand out in a sea of “personal brands” then just don’t be a “personal brand” and be authentic. Talk to people about interesting topics. Help each other out. If the product you’re building is cool, explain why. Tell people what the value proposition is. You don’t need another 🧵zilla, you need to actually interact with people.
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Valhalla Weekly - Security, Software, and All Things Research
Valhalla Weekly - Security, Software, and All Things Research @valhalla_dev

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