Swedish Gokind combines sustainability data from brands with information on customer transactions – rewarding environmentally conscious choices,
noted Springwise.
The company says to use three steps for this:
- Connect your bank to see how your brands perform in terms of sustainability.
- Pick industries where you want improve and get personalized impact actions.
- Earn cash and sustainable rewards when taking action.
About it’s sustainability scoring of brands:
We have selected more than twenty objective indicators that we call “Badges”. These are noteworthy sustainability achievements that a company either does or doesn’t have. Example of badges: That a company has gender-equal management (40-60%), or has reduced its total emissions over a certain threshold (-10% year to year). In addition to the high objectiveness of these badges, they come with another major benefit: Comparability. The badge system allows you and I to compare companies within every industry, making it easier than ever to make informed decisions.
About the business model:
We only allow green scoring companies to include incentives in the platform for you to make switches to them. This can come in the form of rewards, cashback, or funnels which make it easy for you to switch to green companies. Gokind earns a commission for the green switches made, and part of this will be forwarded to the users as a way to make sustainable choices more affordable to everyone. Partnerships are clearly marked on the platform.