Twotone Consulting | Est. 2014

By Jon Woodroof

💌 This is a personally written weekly letter delivered directly to your 📬 with a little bikes, a little business, a little beauty, and a lot of life from @jonwoodroof of @workspacesix & @twotoneams 🚴

💌 This is a personally written weekly letter delivered directly to your 📬 with a little bikes, a little business, a little beauty, and a lot of life from @jonwoodroof of @workspacesix & @twotoneams 🚴

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ʅ(。◔‸◔。)ʃ Nº241 An opportunity one should never forsake, is that to make a new mistake 😬 😳

Hello!Surprise! I managed to get an issue out after my first really relaxing Sunday in what feels like quite some time. It has been a busy few weeks at Twotone HQ since issue Nº240 which culminated to yesterday's Ride Out Around the Olympic. Our greatest cont…


(ง'̀-'́)ง Nº240 | It’s more important to be kind than right. Sometimes to be human you gotta lose the fight. 🤼‍♂️ 😌

Hello!How was your weekend? I, despite the amazing weather in Amsterdam, stayed home to recoup after what felt like several weeks on the road with trips to Germany, Belgium, and the USA. Earlier today, as I was preparing for this newsletter, I read Shane Parr…


(◕ل͜◕) Nº239 | If You're in Berlin, Say Hello at Vélo! 🚆 🇩🇪

Hi there from this Berlin-bound ICE train! Kristy & I are in town for the Vélo Berlin show!Like the last, I'm keeping this one quick but do have a solid intro for you to bite into. Check out my fave 5 of Studio D's fifteen principles for media exposure ca…


☞ Nº238 In Drust We Trust | Kolektif 2022 Edition ☯ 📿

Hello!What better way to round out a fully packed week of pitches, campaign kick-offs, and even new websites than to head to Berlin for one of our favorite tradeshows: Kolektif.I attended the 1st edition back in 2019 as it rose from the ashes of the Berliner …


(’へ’)Nº237 Sometimes The Best Way To Heal Is With Cold Steel 🔪❤️‍🩹

Hello! I hope you've had a good weekend. I'll cut the the chase on this one:Recently, I learned about Daniel Pink's American Regret Project, a quantitative survey, where he was able to slice up the responses by demographics: Do men have different regrets than…


ヽ(*´∀`)ノ┌┛Nº236 You can't teach an old dog new tricks just for kicks 🦵 🐕

Sunny Thursday salute from St. Pete, Florida. I've been working remotely here all week during my 23rd trip to visit my son & daughter here.The timezone blade has been cutting both ways big time as the Twotone team is currently launching new products, help…


૮₍ ˃ ⤙ ˂ ₎ა Nº235 Emojis Enhance Emotional Valence Conveyance 📈 💗

Hey!We're halfway through the 2nd week of the 2nd month of the 2nd year of the 2nd decade of this century. Time flies! 🕑 ✈Way back when I first moved to Amsterdam, my manager busted me for using emojis in my emails. Much to his chagrin, high-profile customers…


(و ˃̵ᴗ˂̵)و Nº234 The Vision for Precision 📐 👀

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( ─‿─) Nº233 Enjoy Don't Destroy 🤗🧨

Hello! This week's subject line was inspired by a sticker in a bike shop bathroom that likely alluded to not mountain biking on muddy trails or maybe it was about not tearing up your two-wheeled friend on the turbo all winter. Maybe it meant enjoy don't destr…


(๑˃̵ᴗ˂̵)و Nº232 Homegrown & Hand-Sewn 🌱 🪡

Hello from St. Pete, FL!How was your Monday? I'm here for my final trip of 2021 to see my kids & working from my favorite local cafe while the kids are in school. In other news, I turned 37 right before I got up to get into the plane and it was wonderful …


(೨♛‿♛೨) Nº231 Kings of the Big Rings 👑 ⚙️

Good evening from Amsterdam!I spend a large portion of my afternoon battling a clogged kitchen sink and emerged victorious without using any toxic drano stuff. That was preceded by fuzzed-out band room jamming on Friday and an art exhibition opening attended …


(☞゚ヮ゚)☞ Nº230 The power of rhyme in 7 years time 💪 7️⃣

Hello!Welcome to a weekend-ending edition of the Twotone weekly newsletter! How was your weekend?After a week+ in Florida (including Halloween!), a weekend in Philly for the Philly Bike Expo & a day-long layover in Chicago... Not to mention a full week ba…


౦0o 。 (‾́。‾́ )y~~ Nº229 Whole Lotta Loot From Taxin’ Soot! 💸💨

Hello from St. Pete, Florida!Every trip I make here, I'm struck by the size of cars but also the size of food sold in stores, the number of Amazon delivery trucks, what feels like excess waste all over, and a general attitude towards consumption that has no b…


ᘳ º ⏏ º ᘰ Nº228 Don't procrastinate, just create! ✨ 🎨

Hello! I'm officially back on the weekly rhythm! And, I even found the time to include intro text closely tied to the subject line rhyme! ; )This HBR article by Li Jin, talks about how the creative economy on platforms like YouTube and Instagram look a lot li…


re: Twotone Newsletter Nº227 & back in session! 💠 🌀

Hey! I feel like I'm writing for the first time after 8 weeks because I am! How were Sept & October so far for you? Were you to ask me, I'd just say, 'Whew!'The last issue was right before Eurobike. Since then, it's been a bit wild! I immediately made my …


[ ⇀ ‿ ↼ ] Nº226 Eurobike 2021 | Stoked to go to the show! 🤝 🌍

Hi! After a big day of moving yesterday, I'm laying low today with sore legs & prepping for the week ahead. (40km on a truck-sized fixed gear cargo bike full of furniture is no joke!)Well, since last week's mention of deciding to sojourn to my 8th Eurobik…


٩( ᐖ )人( ᐛ )و Nº225 | In the Pipe & Five by Five ⚗️ 📶

Hello from Amsterdam! It's been a great week & I'm stoked to be sending this issue on time & packed with rad content. Let's kick off with some pop culture trivia:"We're in the pipe, five by five." - Collete Hiller’s character, Ferro in James Cameron’s…


🧮🤏 Less is More | Nº224 󠀼📉📈

Hello! The last time this newsletter made an appearance in your inbox, was a month ago! How has your summer been? Undoubtedly a weird one, I bet, but hopefully way less so than last year!The last issue I sent, Nº223, was the most opened & clicked edition …


(◕‿◕✿) Nº223 Care What You Wear 👕 👚

Hello! I feel like recently these irregular issues are more surprises for readers than managing to stay on a schedule. I hope that's ok for you! ; )Well, since I last wrote, I got married! And on the day that corona restrictions relaxed here in Holland. What …


(¬‿¬) Nº222 Less Scrolling & More Rolling 📵 🚴

Hello! I suppose I'm already on the summer schedule of irregular issue expectations but keeping the dream alive of only sending once I have a solid lineup of highlights to share. To the new subscribers: thank you for signing up! : )Summer is indeed a time whe…