Twotone Consulting | Est. 2014
By Jon Woodroof
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( ─‿─) Nº233 Enjoy Don't Destroy 🤗🧨
Hello! This week's subject line was inspired by a sticker in a bike shop bathroom that likely alluded to not mountain biking on muddy trails or maybe it was about not tearing up your two-wheeled friend on the turbo all winter. Maybe it meant enjoy don't destr…
(๑˃̵ᴗ˂̵)و Nº232 Homegrown & Hand-Sewn 🌱 🪡
Hello from St. Pete, FL!How was your Monday? I'm here for my final trip of 2021 to see my kids & working from my favorite local cafe while the kids are in school. In other news, I turned 37 right before I got up to get into the plane and it was wonderful …
(೨♛‿♛೨) Nº231 Kings of the Big Rings 👑 ⚙️
Good evening from Amsterdam!I spend a large portion of my afternoon battling a clogged kitchen sink and emerged victorious without using any toxic drano stuff. That was preceded by fuzzed-out band room jamming on Friday and an art exhibition opening attended …
(☞ﾟヮﾟ)☞ Nº230 The power of rhyme in 7 years time 💪 7️⃣
Hello!Welcome to a weekend-ending edition of the Twotone weekly newsletter! How was your weekend?After a week+ in Florida (including Halloween!), a weekend in Philly for the Philly Bike Expo & a day-long layover in Chicago... Not to mention a full week ba…
౦０o ｡ (‾́。‾́ )y~~ Nº229 Whole Lotta Loot From Taxin’ Soot! 💸💨
Hello from St. Pete, Florida!Every trip I make here, I'm struck by the size of cars but also the size of food sold in stores, the number of Amazon delivery trucks, what feels like excess waste all over, and a general attitude towards consumption that has no b…
ᘳ º ⏏ º ᘰ Nº228 Don't procrastinate, just create! ✨ 🎨
Hello! I'm officially back on the weekly rhythm! And, I even found the time to include intro text closely tied to the subject line rhyme! ; )This HBR article by Li Jin, talks about how the creative economy on platforms like YouTube and Instagram look a lot li…
re: Twotone Newsletter Nº227 & back in session! 💠 🌀
Hey! I feel like I'm writing for the first time after 8 weeks because I am! How were Sept & October so far for you? Were you to ask me, I'd just say, 'Whew!'The last issue was right before Eurobike. Since then, it's been a bit wild! I immediately made my …
[ ⇀ ‿ ↼ ] Nº226 Eurobike 2021 | Stoked to go to the show! 🤝 🌍
Hi! After a big day of moving yesterday, I'm laying low today with sore legs & prepping for the week ahead. (40km on a truck-sized fixed gear cargo bike full of furniture is no joke!)Well, since last week's mention of deciding to sojourn to my 8th Eurobik…
٩( ᐖ )人( ᐛ )و Nº225 | In the Pipe & Five by Five ⚗️ 📶
Hello from Amsterdam! It's been a great week & I'm stoked to be sending this issue on time & packed with rad content. Let's kick off with some pop culture trivia:"We're in the pipe, five by five." - Collete Hiller’s character, Ferro in James Cameron’s…
🧮🤏 Less is More | Nº224 📉📈
Hello! The last time this newsletter made an appearance in your inbox, was a month ago! How has your summer been? Undoubtedly a weird one, I bet, but hopefully way less so than last year!The last issue I sent, Nº223, was the most opened & clicked edition …
(◕‿◕✿) Nº223 Care What You Wear 👕 👚
Hello! I feel like recently these irregular issues are more surprises for readers than managing to stay on a schedule. I hope that's ok for you! ; )Well, since I last wrote, I got married! And on the day that corona restrictions relaxed here in Holland. What …
(¬‿¬) Nº222 Less Scrolling & More Rolling 📵 🚴
Hello! I suppose I'm already on the summer schedule of irregular issue expectations but keeping the dream alive of only sending once I have a solid lineup of highlights to share. To the new subscribers: thank you for signing up! : )Summer is indeed a time whe…
(｡❛ᴗ❛｡) Nº221 Iconic but Ironic 🙂 🙃
Hey! Surprise, here's a Friday edition of the Twotone newsletter!How are you doing? I've been onboarding new colleagues, kicking off new projects, traveling to the USA to see my kids, squeezing in a #12hoursofmay overnighter & even preparations for gettin…
(ᴗ˳ᴗ)>c[_] Nº220 What's your post-pandemic aesthetic? 🔮 🦠
Hey! How has your week been? Here in Holland, Tuesday was King's Day (I rode a paddle boat ~10km!), yesterday was my fiancé, Kristy's birthday, and today I'm sending this from Schiphol already USA bound again to visit my son & daughter. I'll be getting my…
¯\_(ツ)_/¯ Nº219 Hätte, Hätte, Fahrradkette 🚲 ⛓️
I know I mentioned Ampler's recent Youtube show here but I'm re-mentioning it this week as I'm honored to have been quoted by the Dutch Cycling Embassy!
(•̀ •́)و ̑̑ Nº218 Don't get frustrated by pressure, learn to delegate better! 😰🏗
Hello! It's been a few weeks, I know. 😅Since I last wrote, I spent the better part of a week in Limburg with our longest-standing client, 2Moso. We were making footage & photos in preparation for Wahoo's re-launch of Speedplay along with content for other…
༼ง ◉ _ ◉༽ง Nº217 What you resist, persists ✊ 😣
Good evening! I hope you had a good weekend! : )Recently, I spotted this week's rhyming subject line inspiration in passing on social media and dug deeper into its roots. Turns out Swiss psychiatrist, Carl Jung (1875–1961), first established the concept (and…
❅࿉❅ Nº216 Shred till You're Dead 🤙 💀
Surprise! It's Twotone in your inbox on a Tuesday!We're 53 days since the start of 2021 and I can imagine this newsletter isn't the only thing not running like clockwork in your life. But, hey I'm not here to make excuses just making conversation. (And music …
ψ(｀∇´)ψ Nº215 Embrace the Worst-Case 😂 👺
Hello from snowy Amsterdam! I got out for some sled & mtb skate action. Of course, I was riding. ; ) And, also of course, I hit the deck with one slam in particular but it wasn't so bad. And on that note, let's dive in:There’s nothing wrong with hoping fo…
(ﾉ´▽｀)ﾉ♪ Nº214 Sisters with Transistors 🔌 📻
hey, it's been a minute. 😅 How's it going? January has been quite the kickoff for 2021 but mostly fun!I don't have a list of inspirational bullet points this week but a film tip in case you haven't already seen it: Sisters with Transistors (you knew I'd like …