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(×_×;)Nº211 – Don't sell your soul for that endless scroll ♾️ 📜

Twotone Consulting | Est. 2014
(×_×;)Nº211 – Don't sell your soul for that endless scroll ♾️ 📜
By Jon Woodroof • Issue #211 • View online
Hello! Surprise Saturday send out here. How’s it been going?
Since I last wrote you, I was in the USA for the 13th time since 2018 (a big highlight from that trip below in the Radness section) for about 10 days.
At Twotone, we said goodbye to our intern Coline as she heads back to France and welcomed our new intern Sven. We also just kicked off with a new client from Norway: FARA Cycling.
2020’s ‘Rona reality means no 6 year party for us this year but we are cooking up some sweet commemorative merch to celebrate. More about that soon too!
Ok, here’s my food for thought intro to kick off this 211th issue of this newsletter & that inspired this week’s title too:
“We live in a world that faces a lot of social and economic challenges, but reducing them to Facebook and Google, or data and algorithms, is missing the big picture.” - Paris Marx
This quote is from the Don’t Blame Social Media. Blame Capitalism article below. It is a pretty involved read debunking quite a bit about the Social Dilemma. Mainly positing that it’s the forces driving Big Tech’s meteoric growth & supposed influence on society are to blame, not Facebook or Google themselves. I agree. The author, Paris Marx, goes on to say:
“Are we to believe that the breakdown in community and personal relationships is the result of clever algorithms, and not the fact that capitalism has commercialized most aspects of our lives, decimated public spaces, and ensured our communities are built in a way that separates most people into auto-oriented suburbs?”
The author thinks you know the answer and I do too.
We all walk a fine line here, I get that. But remaining critical of broad swathe rhetoric is the essence here & the reason to dig deeper is clear. And then, as another article below proclaims, once “we accept, and grieve, that our old way of life is gone, we can build a better future.” So here’s to us all chipping in & working towards exactly that!
as always, thank you for r̶e̶a̶d̶i̶n̶g̶ scrolling 😉,
Jon
This week’s banner image by Marc Alter
p.s. Share the stoke & pass newsletter on to your friends & colleagues via a tweet,  a post on LinkedInor a share on FB.

Cycling
Not a Yeti: Gravel Jesus’ Surly Midnight Special Pro Fro Tribute Bike
FARA Cycling - The Oslo Project
Serial 1 (formerly Harley-Davidson) e-bikes unveiled, and we got the first ride
Trends & Ideas
New European Cycling Industry Forecast shows huge growth in bike and e-bike sales
Radical Acceptance Is the Path to Change
Don’t Blame Social Media. Blame Capitalism.
Friends
King Alfred's Way: Conquering Wessex during Britain's wettest ever day
2020 Collective Choice Awards
Bite-Size Content interviewed me
Radness
Otto, Mira & me as photographed summer 2020 by govertdriessen.com
Otto, Mira & me as photographed summer 2020 by govertdriessen.com
My daughter, Mira, is on Spotify!
Here's not selling your soul for that endless scroll this week!
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Jon Woodroof

💌 This is a personally written weekly letter delivered directly to your 📬 with a little bikes, a little business, a little beauty, and a lot of life from @jonwoodroof of @workspacesix & @twotoneams 🚴

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