To “run what you brung” is an old racing term meaning racing what you rode to the race.  Back in the
v( ‘.’ )v Nº101 Run What You Brung 🏁 🏎
By Twotone Amsterdam • Issue #101
To “run what you brung” is an old racing term meaning racing what you rode to the race.  
Back in the late 1940s when servicemen came back from the war. They had no money for racing bikes, but they wanted to have fun. Hooligan racing was mostly a Southern California thing where they could race year round. People would ride a motorcycle to the event, race with it, and then ride the same bike home. - Bruce Brown on Hooligan racing
To me, run what you brung can be about both competing with your daily whip but also being ready to take on challenges without extra preparation. In other words, not hesitating to go for it with what you showed up with. This is better than “fake it till you make it” because you’re not faking. You’ve done this. You’ve got this.
You’re doing what you’ve done before but only faster or with higher stakes. How confident are you to compete armed with what you currently have on hand? How do you ensure that what you’ve brung will be enough? 
with appreciation,
Jon
❤️  this? Please tweet it, share on LinkedIn or post on FB.

Cycling
🦄  Best way to a Speedvagen: get fit by the man himself in your backyard🦄
🦄 Best way to a Speedvagen: get fit by the man himself in your backyard🦄
Speedvagen Announce European Fit Tour | GRAN FONDO Cycling Magazine
We’re proud to be supporting Sacha White & Speedvagen with their first ever European Fitting Tour this month. Check out dates on Gran Fondo.
📰  press: Deutsch, Nederlands & English 📰 
Tern's folding GSD utility e-bike debuts with 180 kg cargo capability
Some time ago my bud Chris of Good Times Roll & AD.LIPS asked me to help with (and star in!) a Tern photoshoot. This new electric and folding cargo bike, dubbed the GSD (Getting Shit Done!) rules! Thanks for the opportunity guys!
Bicycle Landscape Pre-Order
For Bicycle Landscape, my friend Yorit Kluitman cycled through all of the Netherlands’ 388 municipalities and photographed the landscape between the cities and villages, exclusive of people and buildings: a cross section of the organised Netherlands. Pre-order here. (Fun fact: Yorit designed our logo!)
Startups
Listnride aims to become European sharing mainstay, bicycle retailers invited to supply bikes
Already 76% funded on Seedrs, our client, European bike sharing business Listnride is inviting everyone including bike shops to become part of its bike hire infrastructure. Check out the campaign: seedrs.com/listnride
Learn more about the founder on their blog.
📰  Press info in Deutsch, Nederlands & English 📰 
6 Costly Mistakes to Avoid as a First-Time Entrepreneur
Many established entrepreneurs launch several failed businesses before finally creating a company that scales and turns a profit. Part of the reason for this is the fact that first-time founders…
Why Women Aren’t C.E.O.s, According to Women Who Almost Were
It’s not a pipeline problem. It’s about loneliness, competition and deeply rooted barriers.
Sales
QuickMail.io - How to Write the Perfect...
Episode #006 covers:
- How many times do you need to follow up to get the positive response from your lead? (you’ll be surprised!)
- Two things to avoid in your follow-up emails so you don’t end up with a totally unproductive sequence
- What are value propositions and why you need different ones in your sequence?
- Different tactics you can use to inspire positive response from your prospects
why i'm quitting cold email
“I’m a cold email expert. I’m done with cold email.”
Spoiler alert:
the next time you consider hitting “send” on a CSV file of victims, ask yourself:
  • is this the only way i can add value to these prospects?
  • is this the only way they’ll know i exist?
  • if yes, is that a serious problem for my business?
A Simple Sales Methodology for B2B SaaS Startups
In the early stages of most SaaS startups life, it is often the CEO or Founder who acts as the initial Head of Sales. We…
Radness
The Lost Arts of the Outdoors
DAMN, THESE ARE GOOD!
In this age of constant connectivity, it’s easy to forget the simple stuff: the toast with friends over a campfire; the art of taking a good photo; and the ways to entertain and challenge ourselves that don’t involve the digital. These 20 skills—as told by people who have mastered them—will keep each of us relearn those basic pleasures.
Here's to running what you brung this week!
Did you enjoy this issue?
Twotone Amsterdam
Weekly 💌 delivered to your 📬 about Cycling, Startups & Sales + a dose of radness from @jonwoodroof of @twotoneams 🚴
Carefully curated by Twotone Amsterdam with Revue. If you were forwarded this newsletter and you like it, you can subscribe here. If you don't want these updates anymore, please unsubscribe here.
Twotone Consulting BV Tussen de Bogen 6 1013 JB Amsterdam The Netherlands