This past weekend was Rapha Rides Amsterdam!
What struck me as great about the whole theme was making the events inclusive & broad. Sure there were a lot of familiar faces & ok, it was still about bikes but there were a lot of new people trying and learning new things. I’m really stoked on that.
One thing cycling has done for me is to blur social & professional circles. I encounter new people with different tastes, opinions and beliefs on the bike every week. Doing this consciously is more important than ever to mitigate the homophily
that social media’s algorithms now propagate.
“What do you do with homophily? This effect, birds-of-a-feather stick together, is a natural social phenomenon replicated in social networks. You see it show up in those lovely network graphs that demonstrate, for example, that people on two sides of political debate rarely coincide on social networks. But when you do any type of algorithmic curation (as PeerIndex did, and Facebook does), you make explicit choices on whether to accentuate homophily or reduce it.” - Azeem Azhar
How do you find birds of a different feather?
As always, thank you for reading!