Twotone Consulting | Est. 2014
Nº79 (Ծ‸ Ծ) When in doubt, lead it out 🐿️ 🚢
By Jon Woodroof • Issue #79 • View online
It is even better to act quickly and err than to hesitate until the time of action is past. - Carl von Clausewitz
I say when in doubt, lead it out almost daily. Its the rhyming version of ship it! Whether its a decisive moment in battle like Mr. Clausewitz was likely referencing, in bike racing or in business; to me: this rhyming axiom has become a life motto.
In the context of leadership, an article on Harvard Business Review reminded me to focus less on consistency and rather to confidently embrace paradoxes that make decisions difficult. HBR is always a bit wordy but this post from last summer catches my drift perfectly. In their words:
“…consistency is far from a necessary virtue—indeed, it’s a vice, keeping leaders from successfully dealing with strategic paradoxes.”
“[Leaders] must be humble, even vulnerable, admitting that they might not know what the future holds. This approach emphasizes the value of experimentation and failure, spurring critical feedback to enable learning and ongoing adjustments.”
The paradoxical tension between conflicting goals is a theme below in 37 Signals’ ‘Why we choose profit’ post as well.
What do you think? Does the merit of a just ship it mentality at the expense of organizational consistency in the interest of learning and ongoing adjustments hold water?
As always, thank you for reading!
with appreciation,
❤️ this? Please tweet it, share on LinkedIn or post on FB. Dank je!

Ronde van de Orteliusstraat – circa 1951 – photographer unknown
Ronde van de Orteliusstraat – circa 1951 – photographer unknown
"Having strong principles doesn’t necessarily make your product strong"
"Having strong principles doesn’t necessarily make your product strong"
Why we choose profit
A Dozen Lessons on Growth
The Jedi Mind Trick for Salespeople
The Scientific Way To Get Meetings With Decision-Makers
Take Command of the New LinkedIn User Interface with Brynne Tillman
Here's to leading it out this week!
Did you enjoy this issue?
Become a member for €5 per month
Don’t miss out on the other issues by Jon Woodroof
Jon Woodroof

💌 This is a personally written weekly letter delivered directly to your 📬 with a little bikes, a little business, a little beauty, and a lot of life from @jonwoodroof of @workspacesix & @twotoneams 🚴

You can manage your subscription here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue
Twotone Consulting BV | Workspace Six | Tussen de Bogen 6 | 1013 JB Amsterdam | The Netherlands