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Nº3 – Cycling, Startups & Sales

Hello from sunny Florida! I added a dusty subscription list from an old Mailchimp list when I first m
Twotone Consulting | Est. 2014
Nº3 – Cycling, Startups & Sales
By Jon Woodroof • Issue #3 • View online
Hello from sunny Florida! I added a dusty subscription list from an old Mailchimp list when I first made patches back in 2012: hey there old friends! Diving right in here, I’ve kept the cycling, startups & sales format with the radness bonus at the end. Enjoy!

Last week I mentioned my bud Leo Tong and his endeavour on the Transcontinental Race:
This week I’m shedding the light on a simultaneously occurring sufferfest thousands of kilometers away: THE RED BULL TRANS-SIBERIAN EXTREME.
The participants are cycling 9,195 km along the entire route of the legendary Trans-Siberian Railway, covering 15 stages, varying from 300 to 1,400 km each. As of today it’s the longest bicycle stage race in the world. The race ends in in four days!
I’ve been asked to help drum up some buzz about the finale and put some resources on my site for media:
Check it out and let me know if you’d more info or access to the racers for an interview.
I’m also busy lining up my schedule for Eurobike. If you’ll be there, let’s talk about Wahoo, Zwift, Pure Fix, Ignition Design or just ride bikes! More info:
In addition the Rapha rides (link above) I’ll be in the VPACE Eurobike After Show Ride which ends at the VPACE Bikes Showroom in Ravensburg. More info:
Naval Ravikant, Co-founder at AngelList & Twitter, Uber, Yammer investor tweeted the text above this week and then deleted the tweet. Click the image to read my reply. ; ) In his honor, some wisdom on cold outreach:
I’m doing a chill 290km ride across Florida tomorrow. Wish me luck!
Here’s to starting the week in a big way!
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