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Nº26 – Cycling, Startups & Sales

Live from München at ISPO! Today was the first day of the show and it is massive. I spent quite a bit
Twotone Consulting | Est. 2014
Nº26 – Cycling, Startups & Sales
By Jon Woodroof • Issue #26 • View online
Live from München at ISPO! Today was the first day of the show and it is massive. I spent quite a bit of today roaming the many halls starting conversations with brands I’d never seen before, many classic ones and even running into a few familiar faces. In the words of Dave Hemming: “it makes Eurobike look like a garagesale”. Truly.
With a tradeshow of this scale, I’m spending the upcoming days working through lists of companies we’ve already contacted on behalf of our clients. The main goals for the show are: 
• meeting new partners for (marketing managers) 
• new clients for (tradeshow / retail & merchandising managers) 
• new clients for (marketing & branding directors). 
If you’re here, I still have some time Wednesday to catch up before hopping back on the night train back to Amsterdam. Of course I’m also finding time to ride each day too. ; ) As always, thanks for reading!

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How to stay sane when starting a company – The Path Forward
30 Phrases That Kill an Introductory Sales Email
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Well, it looks like I won’t be able to do the Dalsland Runt for a second time this year, so I found a comparable dirt counterpart: The 1st Torino – Nice Rally.
It is a 700km self-supported ride from Turin on the high altitude roads and stradas of the France-Italy border and finishes along the coast to Nice. More info on the website. ​​ ​There is an ongoing discussion of the route & planning here. Who’s down to join?
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