Twotone Consulting | Est. 2014
(๑˃̵ᴗ˂̵)و Nº232 Homegrown & Hand-Sewn 🌱 🪡
By Jon Woodroof • Issue #232 • View online
Hello from St. Pete, FL!
How was your Monday? I’m here for my final trip of 2021 to see my kids & working from my favorite local cafe while the kids are in school.
In other news, I turned 37 right before I got up to get into the plane and it was wonderful to get so many bday wishes from around the world while I traveled. Lifehack: I got 6 extra bday hours courtesy of flying west & celebrated with Otto & Mira when I picked them up.
This week’s issue has some gift guides & year recaps below that I’m excited to see Twotone clients featured in but even more thrilled about pushing to the conversation about topics like diminishing toxicity in chain lube & promoting self-repair before replacing with new garments to wear. This is how Twotone loves to support our clients adjacent to promoting new products but also new ideas to lead the industry.
Speaking of leading industries, I got a third of the way through Let My People Go Surfing (Including 10 More Years of Business Unusual) by Yvon Chouinard on the plane and really feel like though I could have read it sooner in my life, I feel that I’m reading it at exactly the right time in my career. What a home grown & hand-sewn inspiration! From the Patagonia page about the book:
From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport’s equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
No spoiler alerts this week.
Get the book & gift it or loan it thereafter like Kike did for me this week!
wishing everyone a great week ahead & as always, for reading & sharing this newsletter,
Jon
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🙏 Thank you all for the replies & good vibes each week!
📷 banner image by my son Otto (11) & daughter Mira (9)

Bike Likes
The Builders of Bespoked : Part 01 - ADVNTR.cc
Christmas gift guide for discerning cyclists — what to buy for the awkward cycling fan in your life
10 products I loved in 2021: Ronan Mc Laughlin
Industry Angles
BikeBusinessAdventure - A Trip to Saxony
How are chain lube manufacturers making their lubes less toxic?
Repair Kits
Friends' Endeavors
Further Adventures in Rough Stuff
Introducing Maverick Community
Best PR tools for 2022
Radness
The Twotone 7 Years Of Stoke Patch
Here's to keeping it homegrown & hand-sewn this week & the rest of your life!
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💌 This is a personally written weekly letter delivered directly to your 📬 with a little bikes, a little business, a little beauty, and a lot of life from @jonwoodroof of @workspacesix & @twotoneams 🚴

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