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Nº23 – Cycling, Startups & Sales

Welcome to the 1st issue for for 2016! Last week was my 1st ride over 500km and today is the 1st issu
Twotone Consulting | Est. 2014
Nº23 – Cycling, Startups & Sales
By Jon Woodroof • Issue #23 • View online
Welcome to the 1st issue for for 2016! Last week was my 1st ride over 500km and today is the 1st issue to over 500 subscribers. Coincidence? I think not!  ; ) 
Those numbers got me thinking about the power of progress; of small wins. I did some digging and found Teresa Amabile’s 2011 HBR article: The Power of Small Wins. To me, her ‘Progress Principle’ applies to cycling like it does to work. Hear me out:
That is, that “of all the events that can deeply engage people in their work the single most important is simply making progress on meaningful work.” On my ride, each 50km was a small win. This analogy of small wins as I struggled to complete the challenging 500km ride was like the distance covered last year in my professional career. 2015 was a series of small wins for me and my company in a challenging 365 day year. That progress added up to a great starting point for 2016. Keeping that cadence is always half the battle!
What were your small wins already this week? As always, thanks for reading!  

In the spirit of the #Festive500, #pimtani in #lapetitefestive500
Celebrating the union of graphics, packaging design and cycling
Dutch startups raise €430 million in 2015 - Startup Juncture
Meet the Lawyer Challenging the Food-Delivery Industry
Peter Thiel On The Seven Questions A Startup Must Answer
The right way to end an email to a client
Social Aerodynamics: Improving Efficiency of Social Selling
We did it. Long time friend, former client, competitive speed skater, fixed gear race organizer, inventor and engineer Olaf Wit of Fendor Bendor fame and I cycled nearly to Maastricht & back from Amsterdam. 
See the photos on Instagram here. The ride on Komoot & Strava and stay tuned for a proper recap of the experience. The general theme was small wins = a big win. Tackling each brutal stretch of headwind, making it to the next town and from sun up to sun down to sun up again. Turn each corner until you’re home again.
Each little win is what got us back on our bikes and not a train. Massive thanks to Olaf for doing this with me and thank you to all the positivity on social media! Hat’s off to everyone that completed the challenge this year!
Here's to making progress with new routes and routines and in 2016!
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