Twotone Consulting | Est. 2014
٩( ᐖ )人( ᐛ )و Nº225 | In the Pipe & Five by Five ⚗️ 📶
By Jon Woodroof • Issue #225 • View online
Hello from Amsterdam! It’s been a great week & I’m stoked to be sending this issue on time & packed with rad content. Let’s kick off with some pop culture trivia:
“We’re in the pipe, five by five.” - Collete Hiller’s character, Ferro in James Cameron’s “Aliens
The quote meant that everything is going fine and that Ferro was on track to achieve her objective in the expected time frame. In that case, landing a dropship in stormy weather.
Feeling not familiar with “in the pipe”? Well, when something is in the works or is happening, people say that it is “in the pipeline.” “In the pipe” is just an abbreviated form of “in the pipeline. ; )
Originally, I was looking for rhymes with the word ‘five’ & came across the phrase “five by five”. It can be used informally to mean “good signal strength” or “loud and clear” and is the best of 25 possible subjective responses used to describe the quality of communications, specifically the signal-to-noise ratio.
I even found a beer brewery called Five by Five & an agency in Australia with a cool article about the value in the brand evolution. (Something that we’re up to at Twotone currently but more about that later!)
Finally, I also learned that though both “in the pipe” and “five by five” were used in the military, the combination of the two was never actual military lingo. “In the pipe, five by five” was created by “Aliens”’s scriptwriters to create something that sounded authentic; nothing new. of course. In fact, I even came across an article about how to spot a military imposter.
But five by five, as it pertains to signal-to-noise ratio, is what intrigued me post. Especially as the term “signal-to-noise ratio” is a useful metaphor when discussing the pollution of the information ecosystem with misinformation, disinformation, or situations where much of the information available is irrelevant. I’m sure this conjures up various examples of current cultural ailments for anyone reading this. ‘Cutting through the noise’ is something we all try to do, right?
As Gaby Goldberg’s article below conveys:
“In today’s oversaturated world, we need curators to help us separate signal from noise.”
Ultimately, that’s what this newsletter is meant to do! Sent through the pipe & five by five straight to you. ; )
as always, thank you for reading & sharing this newsletter,
Jon
📶 p.s. the “five bars” displayed on many cell phones correlates to the signal strength rating originating 100 years ago. Pretty cool!
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🙏 Thank you all for the replies & good vibes each week!
📷 Banner image by my colleague Kike at yesterday’s WS6 BBQ.

Cycling
Rigs of the 2021 Silk Road Mountain Race
Twotone will be at Eurobike this year!
Gettin rowdy with Roll Call Amsterdam
Startups
It’s hard to be a moral person. Technology is making it harder.
Curators All the Way Down
4 Steps to Writing Better Email Replies
Friends
A new monthly bbq of Workspace Six tenants. Was great to see everyone!
A new monthly bbq of Workspace Six tenants. Was great to see everyone!
Introducing WS6 2nd Friday Feestjes!
Do the same traits that help people pursue romantic relationships translate into being good at sales?
The science of ‘herd mentality’
Radness
Mechanics of Joy on ECHOBOX.radio this Thursday
Here's to being in the pipe & five by five this week!
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💌 This is a personally written weekly letter delivered directly to your 📬 with a little bikes, a little business, a little beauty, and a lot of life from @jonwoodroof of @workspacesix & @twotoneams 🚴

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