٩( ᐖ )人( ᐛ )و Nº225 | In the Pipe & Five by Five ⚗️ 📶

Hello from Amsterdam! It’s been a great week & I’m stoked to be sending this issue on time & packed with rad content. Let’s kick off with some pop culture trivia:

The quote meant that everything is going fine and that Ferro was on track to achieve her objective in the expected time frame. In that case, landing a dropship in stormy weather.

Feeling not familiar with “in the pipe”? Well, when something is in the works or is happening, people say that it is “in the pipeline.” “In the pipe” is just an abbreviated form of “in the pipeline.” ; )

Originally, I was looking for rhymes with the word ‘five’ & came across the phrase “five by five”. It can be used informally to mean “good signal strength” or “loud and clear” and is the best of 25 possible subjective responses used to describe the quality of communications, specifically the signal-to-noise ratio.

I even found a beer brewery called Five by Five & an agency in Australia with a cool article about the value in the brand evolution. (Something that we’re up to at Twotone currently but more about that later!)

Finally, I also learned that though both “in the pipe” and “five by five” were used in the military, the combination of the two was never actual military lingo. “In the pipe, five by five” was created by “Aliens”’s scriptwriters to create something that sounded authentic; nothing new. of course. In fact, I even came across an article about how to spot a military imposter.

But five by five, as it pertains to signal-to-noise ratio, is what intrigued me post. Especially as the term “signal-to-noise ratio” is a useful metaphor when discussing the pollution of the information ecosystem with misinformation, disinformation, or situations where much of the information available is irrelevant. I’m sure this conjures up various examples of current cultural ailments for anyone reading this. ‘Cutting through the noise’ is something we all try to do, right?

As Gaby Goldberg’s article below conveys:

Ultimately, that’s what this newsletter is meant to do! Sent through the pipe & five by five straight to you. ; )

as always, thank you for reading & sharing this newsletter,

Jon

📶 p.s. the “five bars” displayed on many cell phones correlates to the signal strength rating originating 100 years ago. Pretty cool!

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📷 Banner image by my colleague Kike at yesterday’s WS6 BBQ.