Hello from snowy Amsterdam! I got out for some sled & mtb skate action. Of course, I was riding.
Twotone Consulting | Est. 2014
ψ(`∇´)ψ Nº215 Embrace the Worst-Case 😂 👺
By Jon Woodroof • Issue #215 • View online
Hello from snowy Amsterdam!
I got out for some sled & mtb skate action. Of course, I was riding. ; )
And, also of course, I hit the deck with one slam in particular but it wasn’t so bad. And on that note, let’s dive in:
There’s nothing wrong with hoping for the best. But the best-case scenario is rarely the one that comes to pass. Being realistic about what is likely to happen positions you for a range of possible outcomes and gives you peace of mind. – Shane at fs.blog
We’re into our 2nd month of 2021 & it’s barely discernable from 2020. Or is that sentiment player out? Either way, when you look back over history, we rarely find the best-case outcomes, and expecting the needle to move at midnight back on Dec 31st was hopeful at best & naive at worst. (“Tell you something I don’t know”.. I hear you thinking, I know, I know…)
Here are Shane’s key points:
  • Our expectations matter.Anticipating a range of outcomes can make us feel better. If we expect the best and it happens, we’re merely satisfied. If we expect less and something better happens, we’re delighted.”
  • Embrace the worst-case.Sometimes, too, when the worst-case scenario happens, it’s actually a huge relief. We realize it’s not all bad, we didn’t die, and we can manage if it happens again.”
  • Failure to prepare is preparing to fail. “Preparation and knowing you can handle a wide spectrum of possible challenges is how you get the peace of mind to be unsurprised by anything in between the worst and the best.”
I take this to heart on the bike every time I ride and especially on the mega bikepacking endeavors I embark upon but I think adopting it in my daily work-life and even my personal life is where the magic happens. What do you think?
as always, thank you for reading (and the replies each week!),
Jon
p.s. share the stoke & please pass the newsletter on to your friends & colleagues via a tweet,  a post on LinkedInor a share on FB.
p.p.s. subject line emojis were some deemed as the worst emoji by Mashable.

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Growth Hackers Amsterdam Meetup - Sales Hacking with Jon Woodroof (2015)
Customer-Centricity for Business
How Atlanta’s Calendly turned a scheduling nightmare into a $3B startup
Chasing the cool kids
Friends
Adeline O'Moreau's Microcargo Project!
We Need A New Work Culture
De Waanzinnige Fietser Soft Opening tommorrow!
Radness
Smarter Playlists: automate your music discovery, playlist strategy, and library organisation
Try to embrace the worst-case this week!
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